Hello, I’m Greg Perez

Design Director, IDEO Tokyo




Greg is a Design Director at IDEO Tokyo specializing in brand strategy, digital experience and communications design. His work at IDEO has included accelerating startups in Tokyo, building internal innovation capabilities for Australian corporations, repositioning apparel brands for multinationals in India, rethinking governmental service design in Singapore and designing new environments for an English education organization in China. His craft is the ability to translate human experiences and insights into business impact through vivid stories which connect products and services to people’s lives. Prior to IDEO, Greg was a product designer at Microsoft in Redmond, Washington and Shanghai, China, where lead interaction design for their news, mapping, search and mobile platform offerings.

Greg holds dual Journalism and Advertising/PR degrees from the University of South Carolina-Columbia.