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Content Marketing Specialist, IDEO U

In a nutshell

IDEO U is looking for a Content Marketing Specialist to gather, write, and produce content that will cultivate the thought leadership that distinguishes IDEO U from other learning experiences. This role will work closely with and support the Senior Marketing Manager. We are seeking a marketer who is a storyteller, part-writer and part-producer. This person will work seamlessly across channels both internally and externally to create and execute our content marketing programs.

Please note that we ask all applicants to submit writing samples for this application.

Why this role is important to our work

As the Content Marketing Specialist for IDEO U, you’ll play a key role in one of IDEO’s new ventures and be part of a team that’s expanding marketing across the organization. You’ll craft stories and experiences to build awareness of and to drive engagement, conversion, and retention for IDEO’s online learning platform.

Once you are here you will

  • Lead the development of content marketing for IDEO U including articles, webcasts, podcasts, emails, social, sales collateral, and videos with the goal of inspiring learners around the globe and supporting the business objectives of IDEO U.
  • Serve as the primary writer for IDEO U.  Manage freelance writers as appropriate.
  • Work with Senior Marketing Manager on the strategy and execution of internal and external marketing campaigns.
  • Write creative briefs and lead the execution for content marketing programs including scheduling and production. Summarize results of content marketing programs as appropriate.
  • Manage IDEO U’s editorial calendar.
  • Work with the product team to align in-course communications and produce content as appropriate.

Relevant Experience

  • 5-8 years experience in a content marketing role.
  • Solid experience developing content for a variety of mediums including social, email, web, and video. CMS platform and SEO experience a plus.
  • Experience writing creative briefs and messaging strategy required. Ability to see the big picture and know how to translate the messaging strategy into compelling marketing copy a must.
  • Passion for storytelling with strong writing and editing skills including long form (articles) vs. short form (advertising copy.)  
  • Excellent communication and presentation skills, both written and verbal.
  • Highly collaborative and have proven success working across teams and functions.
  • Excellent project management skills, ability to multitask effectively.
  • Proven ability to think quickly on your feet, adapt to a highly variable environment, change scope and focus with ease.
  • Thrive in a fast-paced creative environment with a culture of experimentation.

Learn about IDEO U

Application Instructions

Please apply with a Resume, Cover Letter, and Writing Samples. Please share 2-4 writing samples from past work.Only applications with writing samples will be considered for review.

Equal Opportunity Employer

IDEO is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

Apply now
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