IDEO is currently seeking a Business Design Lead for our Palo Alto location. We are looking for someone who loves to craft and build new businesses, who understands how (and why) designing products and services can drive strategic revenue growth for our clients. The right candidate will have a demonstrated ability to work with a broad set of designers (Interaction, Graphic, Architects, Engineers, etc.) to bring a variety of concepts and products to life. Additionally, we are looking for people with a depth of experience in business model design, market analysis, financial modeling, and implementation.
This role requires a unique blend of real-world experience and theory, entrepreneurial and creative zeal, fundamental design skills, boardroom polish and consulting “chops.” You will work as a member of IDEO’s interdisciplinary project teams to create market-leading solutions for client challenges. As a Business Design Lead, you will be the business anchor on a team, which means understanding client context, developing insights, exploring and defining growth opportunities, architecting strategy, creating tangible design expressions, communicating vision, and ultimately helping our clients get new offers to market.
In addition, you will bring a comfort with using “quant” as a design tool. You will take the lead in enabling your project team to forecast and simulate the impact of new offers and business models, to better understand the size of markets and opportunities, and to help inspire and validate the strategic direction of projects through data (and good old fashioned math!).
IDEO is a place unlike any other. It’s a place where you can solve diverse, complex challenges for our clients or the organization, alongside thoughtful, intelligent individuals who lead with curiosity, empathy, and optimism. Sure we work hard, but we also intentionally craft moments that allow our community to pause, create, and connect. We encourage our community to bring their whole selves to work, respect the need for work-life balance, and allow for autonomy in the design process and your career.
At IDEO we "think to build." We believe that successful strategy formulation - and product development - happens when we can launch, learn in context, and iterate. All of this is done in a human-centered way, driven by empathy and deep insights into customer behavior generated through intensive immersion with users, and the design of real world experiments to observe behavior and measure intent.
In your past life, you may have been a consultant, product manager or an entrepreneur. You fundamentally think that when you design a new product, service or experience, you’re simultaneously designing the broader business strategy and roadmap for future growth.
In lieu of a cover letter, please respond to the following prompts in the application form below. We will only review applications that include responses to the prompts.
You’ll be working with a multidisciplinary team of designers at IDEO. Two keys to success are being human-centered and being able to visualize your ideas.
1. Please tell us about a time that you applied a human-centered design to solve a business problem, in 200 words or less.
2. Please share an example of how you visualized an idea, commercial/growth strategy, or business model OR create a visual for the story in the first prompt.
3. Please identify a business model you find inspirational, and explain how it might be applied to solve a problem in another industry.