Organizational Design


There’s a saying that every organization is optimized to achieve the results it currently gets. The implication is that, in order to achieve new and better results, organizations must respond differently by taking on novel means of evaluating problems, spotting opportunities, and working toward future success. At IDEO, design for organizational transformation focuses on seeing firms through a human-centered lens to help them change and evolve. By examining how an organization is set up to deliver its offerings, we can help it overcome myriad challenges. To this end, we conceive and develop spaces, tools, processes, strategies, and programs that prompt behavioral and cultural changes.

Many clients come to us seeking to become more innovative, customer-oriented, and willing to explore new opportunities. While these are certainly important organizational concerns, we typically begin with the end goal in mind: the new products, services, brands, or delivery models that a client can create and deliver. This defines the behaviors that the organization should strive for.

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Observing the food-delivery service in a hospital.


  • Ilya Prokopoff

    Ilya Prokopoff

    More than a decade ago, Ilya Prokopoff noticed an emerging pattern about IDEO’s clients. While many were still looking for innovative product, service, and experience…

  • Andrea Kershaw

    Andrea Kershaw

    Andrea Kershaw is a Partner and Executive Organisational Design Director for IDEO Europe. She joined IDEO London in 2006 and moved to co-found IDEO Singapore…

  • Bryan Walker

    Bryan Walker

    Bryan Yuji Walker is a Partner in our San Francisco office, where he leads the organizational design portfolio and oversees business and content excellence in…