Effective brands transcend logos, advertising campaigns, and social media presence. Sure, images and messages are important, but the real power in brand today lies in creating dynamic, meaningful relationships with customers that evolve over time. The most successful brands start an ongoing dialogue with people that — through a compelling mix of seamlessly connected products, services, experiences, spaces, and digital interactions — fosters curiosity, trial, love, and loyalty.

At IDEO, we work closely with clients in every industry to articulate and express brand positions through every available touch point. Our interdisciplinary teams include industrial designers, engineers, business specialists, and communications and graphic designers who create multifaceted experiences that connect people to brands in harmonious, meaningful, and emotional ways. We call our integrated approach the “built brand,” and we’ve successfully applied it to a range of challenges, from consumer packaged goods and service models to retail spaces, to product platforms and promotional campaign development.

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Prototyping retail artifacts and color palettes helped lead to an in-store experience for Samsung’s Bean Pole brand



  • Michael Hendrix

    Michael Hendrix

    As an IDEO partner, Michael Hendrix leads the Boston studio and guides the firm’s East Coast-based Design Directors. Since joining the company in 2008, he has built a robust creative community and led key initiatives, most recently the redesign of IDEO’s global brand identity.

  • Charles Hayes

    Charles Hayes

    Charles is a Partner at IDEO, and Executive Managing Director of IDEO China.

  • Madison Mount

    Madison Mount

    Madison has found his most rewarding work as a partner and managing director of IDEO San Francisco, designing and building a creative community of multi-disciplinary teams and leading design collaborations with world-class clients.

  • Clark Scheffy

    Clark Scheffy

    Clark Scheffy is a Managing Director at IDEO San Francisco who focuses on the intersections of business strategy, brand, and designed experiences.

  • Paul Bennett

    Paul Bennett

    Paul Bennett is IDEO’s Chief Creative Officer.

  • Chris Domina

    Chris Domina

    Chris is a Partner at IDEO and senior member of the global brand team.

  • Dana Cho

    Dana Cho

    Dana Cho is a Partner at IDEO in Palo Alto, California. She is responsible for helping designers, clients and organizations create memorable and scalable brand experiences.