Telling Your Stories with Video

IDEO's Toy Lab releases Spark Camera, its first iOS app for grown-ups

Fast uploading. Easy access to filters. The ability to add your own soundtrack. The Spark Camera app makes it simple and fun to shoot, edit, and share videos with an iPhone or iPad.

The software, developed in-house by IDEO’s Toy Lab with support from the Digital Shop, is the first app we’ve built purposely for adults. It complements our children’s portfolio, which includes iOS smartphone and tablet apps like our award-winning Balloonimals and Elmo’s Monster Maker for Sesame Street.

SPARK IS A GORGEOUS AND WELL-DEFINED VIDEO iOS APPLICATION THAT FULFILLS THE FIRST RULE OF GREAT DESIGN: GET THE HELL OUT OF THE WAY SO I CAN GET TO THE TASK AT HAND.

—Michael Lopp, randsinrepose.com

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Project date: 2013


Facts & Figures

Spark Camera is now available for download in the App Store.

Picked as an Apple Editors' Choice and App Store Best of 2013.

Spark: an App for creating beautiful videos on iPhone 4s and beyond
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Spark: an App for creating beautiful videos on iPhone 4s and beyond
Spark: an App for creating beautiful videos on iPhone 4s and beyond
Spark intro video (while the glass device is just a concept, the app is real!)
Spark Camera – Capture your moments in motion
Spark Camera – Capture your moments in motion
Spark’s elegant interface puts your subject at the center
Spark’s elegant interface puts your subject at the center
10 stunning filters add an impressive layer to your video
10 stunning filters add an impressive layer to your video
Share through Facebook, Instagram, Twitter, email, iMessage or AirDrop
Share through Facebook, Instagram, Twitter, email, iMessage or AirDrop
Create, save and revisit multiple videos through your gallery
Create, save and revisit multiple videos through your gallery
Spark: an App for creating beautiful videos on iPhone 4s and beyond
Spark: an App for creating beautiful videos on iPhone 4s and beyond