MARKETING WEBSITE & APPLICATION ARCHITECTURE FOR FIRST TO FILE

Interactions for web-based patent software

Marketing website & application architecture

First to File offers a fast and paperless method that makes the entire patent process quicker and more efficient. From invention disclosures and attorney-client correspondence to patent applications and maintenance fee payments, First to File's web-based set of tools and services accelerates the protection of intellectual property. Technology innovators and patent professionals can document inventions and file for patents, access patent portfolio information, and maximize the value of intellectual property assets. First to File allows all stakeholders to have access to uniform and up-to-date information.

IDEO's designers developed the interaction for First to File's web-based application, using forms recognizable to anyone familiar with the paper patent process. A simple program steps users through the set up for a new disclosure. Next, users are given a case trifold that allows them to attach files, use e-mail, create forms on the fly, and more. All documents, correspondence, dockets, and so on are kept in one secure database, accessible from any web browser.

In addition, as part of an integrated program that included identifying key customers and understanding their concerns and creating a corporate identity and branding message, IDEO's interaction and web designers delivered First to File's marketing website. Using a series of archive images that project the company's 'smart. fast. first.' message, this site seamlessly incorporates these elements into a website that serves as the first point of contact for the majority of their customers. In addition, the site also includes a comprehensive demonstration of First to File's proprietary software, an overview of the patent application process, and a doorway into the program for existing customers.