IDEO designed these radio concepts to exploit the advantages of the BBC's new digital broadcast services. IDEO brainstorming generated design ideas which were built into user scenarios to explore the appearance and operation of the radios.

Displays on the radios show pictorial information to complement the audio program, such as musician portraits, sports factoids, program guides or recording set-up information. Designs range from home radios that can be instantly personalized by family members to personal portable radios and radios for the shower.