Brillian has developed proprietary next-generation liquid-crystal-on-silicon (LCOSE) Gen II technology for high-definition television (HDTV). Brillian's microdisplay-based televisions offer outstanding product performance and breakthrough image quality that sets a new standard for HDTV price/performance.

IDEO has entered into collaboration with Brillian to provide design and development services for its HDTV line. Brillian will partner with OEMs who will incorporate the TVs into their product lines.

The design challenge was to consider the 65-inch television housing more as an architectural object than as a product. The designers emphasized screen size and highlighted the frame while minimizing the base and the television's apparent depth, using clean flat planes in the rear.

The television controls were removed from the front face and put parallel to the floor along the base, again so the picture bezel would not distract from the architectural aspect of the design. The result allows the image to be the television's most prominent feature.