Pocket Digital for Logitech
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Ultrathin digital camera
Taking its cues from ultrathin personal accessories such as aluminum business card holders, IDEO created the slim and stylish Pocket Digital for the design-conscious consumer.
IDEO’s design team took an improved technology with radical new dimensions and developed a design for Logitech that includes familiar camera elements from the past, such as the sliding lens and the viewfinder cover with an integrated grip detail, thus creating an iconic object that reflects its purpose and intent.
Repackaging a reference design from SMaL Camera Technologies in the smallest, most appealing design possible, Logitech’s new Pocket Digital combines fashion and high technology in a single inspiring package.
Project date: 2001