Next Door for State Farm Insurance

A “financial learning space” for the next generation of customers

State Farm, which ranked 37th on the Fortune 500 list in 2011, is the leading insurance company in North America. The company offers a broad range of insurance, banking, and investment products and services. Over the past few years, State Farm’s core offerings have faced various challenges, including a decrease in car ownership per household, public policy changes, safer vehicle design, new car-sharing services, and a shifting client base. To address a changing marketplace and build stronger relationships with Millennials (consumers born between 1981 and 2000), State Farm engaged IDEO in a four-year, radically collaborative relationship that resulted in the design and launch of Next Door, a community-focused learning center that offers free, no-pressure financial coaching to consumers in the Chicago area. Next Door opened in Chicago’s Lakeview neighborhood in August 2011.

[Continue reading]

Project date: 2011


Facts & Figures

Next Door has registered over 8,000 community members.

Its financial coaches have held more than 1,200 coaching sessions.

Next Door has hosted more than 600 classes and community events.

1 of 8
An oversized chalkboard calendar announces classes and community events.
An oversized chalkboard calendar announces classes and community events.
Mobile Coaching Pods encourage informal conversations with Financial Coaches.
Mobile Coaching Pods encourage informal conversations with Financial Coaches.
Café and espresso area.
Café and espresso area.
An iPad app helps Financial Coaches shape discussions around nine life goals.
An iPad app helps Financial Coaches shape discussions around nine life goals.
The website directs people into the bricks-and-mortar storefront.
The website directs people into the bricks-and-mortar storefront.
Sketching out the interior.
Sketching out the interior.
A full-scale prototype enabled IDEO and State Farm to get feedback.
A full-scale prototype enabled IDEO and State Farm to get feedback.