Mobility Platform Videos for A leading chip manufacturer
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Visualizing high-tech's human-centered future.
Tapping into the growing broadband access around the world, this leading chip manufacturer has innovated a series of chipsets and mobile platforms that enable smarter, more efficient laptops, mobile phones, and PDAs. While these offerings represent new possibilities for original equipment manufacturers (OEMs), it’s not uncommon for OEMs to need an added push to invest in unproven technology.
To generate excitement around these technologies, IDEO worked with a leading chip manufacturer to visualize what user behaviors might be enabled by the offerings. The work, which culminated in the form of three videos, points to the corporation’s larger shift toward human-centered technology innovation.
In looking at the client’s next-generation products, IDEO had a clear sense of the emphasis on mobility. From a design perspective, the offerings were each exciting, offering new ways for people to live and work, but lacked the cohesion of a system. To integrate the platforms, IDEO developed user scenarios that merged product, interaction, and experience, with such behaviors as hands-free communication, social networking, and purchasing.
These user scenarios were then fully storyboarded and scripted for video production. By depicting user behaviors through video scenarios, IDEO created a unified vision for this corporation’s offerings that has served to foster alignment within the organization as well as to communicate product value to OEMs and service providers.
Project date: 2007