Mobile Sound Components for Altec Lansing
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Achieving category leadership through a new design language
Altec Lansing’s inMotion(TM) speaker systems helped define the category of small-scale portable audio products. Compact, with proprietary speaker technology, the inMotion products were initially dedicated to the Apple iPod range of mp3 players. To expand on the inMotion family of products, Altec Lansing approached IDEO with the opportunity to collaborate on a series of new portable speaker systems.
Each of the inMotion products designed by IDEO had to balance engineering constraints and industrial design to meet acoustic performance standards and size requirements. To meet these needs, the team designed the majority of the products with space-efficient and economical folding dock mechanisms. This feature came to define the inMotion experience of “click, reveal, alive,” and was also used for the iMT1 system for Treo and the iMX2 system for XM XM2go. This mechanism was one of several that IDEO engineered to span the inMotion line and unite the family of products through behavior and interaction.
When designing products to work with an array of mobile products, the IDEO team had to be especially conscious of integrating the design values of these other brands, in addition to retaining the underlying DNA of Altec Lansing’s inMotion line. By taking a comprehensive portfolio-view of the new products, IDEO designers produced a common design language that helped redefine the Altec Lansing brand, increase market share, and spur the company’s emerging leadership in the portable audio category.
IDEO’s iMotion designs include the: iM3, iM4, iM5, iM7, iM9, iM11, iMT1, and iMX2. The iM7 won PC Magazine’s Editor’s Choice Award and iLounge’s Best iPod Speaker of 2005.
Altec Lansing and inMotion are registered trademarks of Altec Lansing.
Project date: 2006