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Message Material Exploration The Masterbatches division of Clariant asked IDEO to explore design trends that were relevant to plastic-based technologies. This work was driven by the idea that plastics that are created from the research lab are not always appropriate for the requirements of design programs, and that working directly with designers about what may be possible would result in the creation of a better portfolio of technologies. The project was guided by a focus on the senses (visual, tactile, etc.) and examined trends relevant to designers and the experiences that are part of the inevitable interactions between people and objects. IDEO delivered a list of priortized initiatives, informed by a knowledge of what was acheivable usiong Clariant’s core competencies. These trends were given labels in four key themes: Ingredients—simple additions to the material itself: Contrast, Bakelite, Clay, Ceramic, Heavy Reactions—the result exposure to the environment: Faded, Burned, Laser Light—interactions with light: Depth, Glass, Enamel, Water, Refract Touch—static or dynamic tactility: Toast, Patina, Skin Clariant is now in development for each of these sixteen categories. http://www.ideo.com/work/material-exploration-for-clariant