Magneto for Nike

Sunglasses that attach with magnets--no temples

IDEO designed these performance sunglasses for Nike to provide ultralightweight eye protection for Olympic track and field athletes.

Featuring a leading-edge blend of injection-molded nylon and thermoplastic elastomer, they attach directly to the face without earpieces using medical-grade labels and adhesives. IDEO’s work on these and other products will help Nike extend its successful brand image into new product categories.

Project date: 1994