Jam Pack Jam for Cranium
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Interactive action for a fresh and unique gameplay
Since the launch of its namesake game, Cranium, Inc has created best selling games that give every player a
chance to shine. At the core of all Cranium products is a focus on laughter, togetherness, and creativity,
allowing kids and adults alike to excel and enjoy high-energy game play.
Following the success of a series of game concepts for Cranium, IDEO followed with a 3-D puzzle game
inspired by Tetris and Perfection. Using the metaphor of children and parents jamming stuff under beds, in
closets, and in cars, IDEO’s toy and game team used a toy truck and lots of junk to challenge players to fill
the truck’s trunk with familiar objects, including the kitchen sink.
Aptly titled “Jam Pack Jam,” the game challenges players to load the trunk before a spring-loaded door sends
the 14 packable objects flying. Players draw cards to select the items to pack, then fit them into the trunk
before the timer goes off. Quick rounds and second chances keep players on their toes, while silly sound
effects, pop-out interactive action, and unexpected items keep the game fresh and unique.
Project date: 2008