GRIPPER FOR ORAL-BGripper for Oral-B

Soft-handled children's toothbrush

  • Project Date: 1996

Gripper

IDEO's design for these Oral-B children's toothbrushes features a combination of the organic, soft look of the Squish Grip model (ages 5-8) applied to the overall shape of a slimmer, longer adult brush, slightly reproportioned for smaller hands.

Typical Oral-B elements, like the raised ridges on the front and back of the handle, have been reinterpreted in a playful, more childlike way. This aesthetic guarantees that the Gripper is not just a shrunk version of the adult model. Overall, this design improves user comfort and control of the brushing process with its unique shape and use of material.