CREST NEAT SQUEEZE TUBE FOR PROCTER & GAMBLECrest Neat Squeeze Tube for Procter & Gamble

Stand-up toothpaste dispenser

  • Project Date: 1988

Crest Neat Squeeze Tube

IDEO's work on consumer goods is best exemplified by the Neat Squeeze tube that we helped Procter & Gamble design. IDEO's contribution included work on alternative tip designs and wall sections for this popular product, which is currently being manufactured in the tens of millions.