IOPE Renewing Skin Filler Packaging for AmorePacific
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Intuitive packaging for an advanced skincare program
AmorePacific is the only skincare company in the world to own and operate its own tea gardens, cultivating green tea for use in its proprietary formulations. With skincare products that blend nature and science, Amore Pacific approached IDEO to design a packaging solution for the IOPE Renewing Skin Filler, a state-of-the-art skincare system sold under AmorePacific’s premium cosmetics IOPE brand.
AmorePacific wanted an intuitive and luxurious packaging system that communicated the purpose and recommended application of its new “cosmedical”-grade product. Renewing Skin Filler is formulated from high-performance, premium ingredients intended to improve skin quality from the inside out. Likewise, the packaging needed to convey the premium nature of the formulation within, speaking to the brand’s commitment to beauty and well-being.
After observing user skincare behaviors, IDEO designed a packaging system to facilitate proper and regular usage. The design consists of a two-layer case containing a top tray holding four ampules and a jar, and on the bottom, four packs of cotton cloths and a removable plastic tray for display. Each ampule is marked in daily increments to show the suggested application amount. The jar features an integrated pump that allows the user to depress the container and gather the cream with the same hand. The overall appearance of the packaging leans toward dermatology-chic, communicating the therapeutic nature of the product. A simple and sleek palette of silver and white emphasizes the purity and efficacy of the product’s ingredients. The graphics that appear on each packaging component—subtly printed in complementary tones—are reminiscent of both plant life and cell structures, underlining the origins of the ingredients.
In retail environments, the IOPE skin filler has drawn considerable attention. Sales reports have shown that in January 2007, retailers were unable to keep the product on their shelves, with almost instant sell-out once stock was replenished.
Project date: 2008