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Message Gripper IDEO’s design for these Oral-B children’s toothbrushes features a combination of the organic, soft look of the Squish Grip model (ages 5-8) applied to the overall shape of a slimmer, longer adult brush, slightly reproportioned for smaller hands. Typical Oral-B elements, like the raised ridges on the front and back of the handle, have been reinterpreted in a playful, more childlike way. This aesthetic guarantees that the Gripper is not just a shrunk version of the adult model. Overall, this design improves user comfort and control of the brushing process with its unique shape and use of material. http://www.ideo.com/work/gripper/