Delicious
Digg
Facebook
Google
StumbleUpon
MySpace
Newsvine
RedditCleanWell business platform
CloseIn a culture that is at once increasingly vigilant about germs and the value of natural ingredients, an herb-based antimicrobial that is lab-proven to kill 99.9% of harmful germs would fulfill unmet user needs.
Working with Dr. Larry Weiss, a scientist and physician with expertise in natural products, chemistry, and infection control, and a set of strategic capital partners, IDEO helped found the CleanWell brand of Ingenium products.
The first all-natural antimicrobial that meets FDA and EPA standards for germ killing efficacy, Ingenium is the effective ingredient in CleanWell hand sanitizer and hand wash, currently available at select independent pharmacy, grocery, and specialty retailers across the US as well as many Whole Foods markets.
As a non-toxic, alcohol-free alternative to competing hand sanitizers, CleanWell stands out as a school- and child-friendly solution. In addition to helping to build CleanWell's operational and manufacturing capabilities, IDEO designed the packaging and graphics for the brand's line of sprays and skin towelettes.
CleanWell business platform for Cleanwell
Using design thinking to build a business
When IDEO was presented with a yet-to-be marketed technology for a non-toxic, alcohol-free hand sanitizer and cleaning product, the business case was undeniable. IDEO brought Ingenium, the key ingredient and first all-natural antimicrobial that meets FDA and EPA standards for germ killing efficacy, to market in the form of the CleanWell product line. The herb-based hand sanitizer and hand wash represent the development of a business and brand from the ground up. After going from concept to market in less than two years, CleanWell distribution continues to expand.
[+]Health-conscious shoppers have driven growth of the natural personal care product market by 35% since 2005. (Mintel)
Awards
365: AIGA Annual Design Competition
Digging Deeper
CleanWell's all-natural, herb-based formulation is safe for kids, pets, and those with sensitive skin.
[Learn more at CleanWellToday.com]
Inspiration & Influence
Thyme, a natural antiseptic, has been used for medicinal purposes for thousands of years.
