Deluxe Jumperoo for Fisher-Price
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Using human factors to uncover new delights for babies and parents
Babies love the movement afforded by traditional door-hanging jumpers, but parents typically dislike the inconvenience of setup, and worry about safety and damage to walls. Based on a series of in-home observations with parents, IDEO invented a new solution for Fisher Price’the freestanding Deluxe Jumperoo.
The design addresses a host of issues: the frame folds for easy storage, the height adjusts to custom fit a wide range of children, and soft spring covers keep babies safe while jumping. In response to their movements, babies are rewarded with upbeat music and a colorful light show. Also new to the jumper concept is an interactive toy console that aids hand-eye coordination and sensory development, and a concealed snack tray that allows babies and moms to switch gears without switching seats. The Jumperoo quickly became Amazon.com’s #1 selling infant product, and won the 2004 Juvenile Products Manufacturers Association award, in addition to Mattel’s Invention of the Year award.
Project date: 2006