Crest Neat Squeeze Tube for Procter & Gamble
Stand-up toothpaste dispenser
IDEO’s work on consumer goods is best exemplified by the Neat Squeeze tube that we helped Procter & Gamble design. IDEO’s contribution included work on alternative tip designs and wall sections for this popular product, which is currently being manufactured in the tens of millions.
Project date: 1988
Related Projects
