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Message Contura Toothbrush Oral-B asked IDEO to design a toothbrush appropriate for the Thai market. The toothbrush needed to meet very low cost production requirements, and be easily produced and packaged by manufacturing vendors in Thailand. The IDEO design achieved these goals, while offering ergonomic and aesthetic qualities consistent with existing Oral-B products. The toothbrush’s retail price is less than one dollar US. http://www.ideo.com/work/contura-toothbrush/