CLEANWELL BUSINESS PLATFORM FOR CLEANWELL

Using design thinking to build a business

In a culture that is at once increasingly vigilant about germs and the value of natural ingredients, an herb-based antimicrobial that is lab-proven to kill 99.9 percent of harmful germs would fulfill unmet user needs.

Working with Dr. Larry Weiss, a scientist and physician with expertise in natural products, chemistry, and infection control, and a set of strategic capital partners, IDEO helped found the CleanWell brand of Ingenium products. In addition to helping to build CleanWell’s operational and manufacturing capabilities, IDEO designed the packaging and graphics for the brand’s line of sprays and skin towelettes.

Ingenium, the first all-natural antimicrobial that meets FDA and EPA standards for germ-killing efficacy, is the effective ingredient in CleanWell hand sanitizer and hand wash, which is now available at Whole Foods Markets and select independent pharmacy, grocery, and specialty retailers across the United States. As a non-toxic, alcohol-free alternative to competing hand sanitizers, CleanWell stands out as a school- and child-friendly solution.

Project date: 2007


Facts & Figures

CleanWell went from a concept to a nationally distributed product in less than two years.

Health-conscious shoppers have driven growth of the natural personal care product market by 35 percent since 2005. (Mintel)

Thyme, a natural antiseptic, has been used for medicinal purposes for thousands of years.

IDEO helped found the CleanWell brand of Ingenium products.
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IDEO helped found the CleanWell brand of Ingenium products.
IDEO helped found the CleanWell brand of Ingenium products.
IDEO designed the packaging and graphics for the product line.
IDEO designed the packaging and graphics for the product line.
Ingenium is the first all-natural antimicrobial to meet FDA & EPA standards.
Ingenium is the first all-natural antimicrobial to meet FDA & EPA standards.
The non-toxic, alcohol-free sanitizer stands out as a child-friendly solution.
The non-toxic, alcohol-free sanitizer stands out as a child-friendly solution.
The non-toxic, alcohol-free sanitizer stands out as a child-friendly solution.
The non-toxic, alcohol-free sanitizer stands out as a child-friendly solution.


Cleanwelltoday.com

CleanWell's all-natural, herb-based formulation is safe for kids, pets, and those with sensitive skin. Learn more at cleanwelltoday.com.


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