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Behavior Change at IDEO
In our client work over the past few years, we have become part of the growing conversation about behavioral change. Across industries, there’s an increasing awareness that the systems, products, and services created to support modern lifestyles do not support emerging efforts to build a healthy future. We see a growing gap between people’s needs and desires and the offerings available to help realize them. On the one hand, immense technological and informational shifts prompted people to aspire to achieve long-term well-being and financial security and lessen their environmental impact. On the other hand, few businesses have stepped up to provide products and services that help shift people’s habits accordingly. IDEO’s work in behavior change highlights the tremendous opportunity for goods, services, and new business models to not only survive in change, but also thrive on it.
Project date: 2010