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Message 5348 Temporary Pacemaker The Medtronic 5348 is a single-chamber temporary pacemaker that helps produce a healthy rhythm via precise electrical signals through wires that connect directly to the patient’s heart. IDEO’s challenge was to create a device that would be easy to use and monitor, as well as provide the proper safety and hygienic features. The solution involved making the unit as uncomplicated as possible. Three dial knobs with simple, bold graphics provide visual indications of the default settings. The product’s size, shape, location of critical controls, plastic cover, and visual and tactile indicators reduced the chance of inadvertent adjustments and other errors (e.g., damage from spillage). Upon introduction of the 5348, Medtronic enjoyed a 22% increase in sales and a 31% increase in profitability over the previous model. http://www.ideo.com/work/5348-temporary-pacemaker/