Jocelyn Wyatt

Jocelyn Wyatt

Jocelyn leads IDEO’s Social Innovation domain, which she has expanded over the past several years. In her work, she builds social enterprises and advises businesses in the developing world, using the market to create social change. She has lent her perspective to social-impact projects with clients such as the Acumen Fund, the Bill and Melinda Gates Foundation, Kickstart, and the Rockefeller Foundation. While grappling with strategies and issues related to product, service, and system design, she has worked in China, Ghana, India, Japan, Kenya and the U.K.

Prior to joining IDEO in 2007, Jocelyn worked in Kenya as an Acumen Fund fellow with an agro-pharmaceutical company involved in the production of malaria treatments. She served as VisionSpring’s interim country director in India, where she helped increase the distribution of low-cost reading glasses to the urban and rural poor. She also did international training, project management, and business development for Chemonics International, a contractor for the U.S. Agency for International Development.

Jocelyn received an MBA from Thunderbird School of Global Management and a bachelor’s degree in anthropology from Grinnell College in Iowa. She teaches social enterprise at the Haas School of Business at the University of California at Berkeley. She is a Catapult Design Advisory Board Member, a Tactical Philanthropy Advisory Board Member, an Aspen Institute First Movers Fellow and a Steelcase Green Giant. When she’s not traveling the world, Jocelyn enjoys hosting dinner parties, reading in the park, and exploring the neighborhoods of San Francisco. 

Topics Jocelyn speaks on:

  • Design for Community
  • Design for Social Impact
  • Human-Centered Design
  • Innovation Strategy
  • Systems Design

Speaking engagements:

September 2009, “Business Innovation Factory,” Providence, RI, storyteller

2009, “Innovation through Design,” Future Trends Forum in Madrid
Watch the video here.

June 2009, National Conference on Volunteering and Service, San Francisco, CA, panelist

May 2009, "Innovative Approaches to Increase Effectiveness and Social Impact," Council on Foundations annual conference, Atlanta, GA

March 2009, “Designing Partnerships,” Skoll World Forum, Oxford, UK

February 2009, "Growth of Design," Design Next—Inspiring Transformation, Pune, India

November 2008, “Design for Social Impact,” Better World by Design, Brown University and Rhode Island School of Design, Providence, RI

November 2008, “Social Intrapreneurship” and “The Business of Low Cost Computing in the Developing World,” Net Impact, Philadelphia, PA

October 2008, “Capital Collaboration,” Social Capital Markets, San Francisco, CA

May 2008, “Social Intrapreneurship,” SustainAbility, San Francisco, CA

March 2008, “Empathy as a Tool for Social Impact,” Skoll World Forum, Oxford UK

November 2007, “User Driven Opportunities for Base of the Pyramid Initiatives,” Base of the Pyramid Learning Lab, Cornell University, Ithaca, NY

Published works:

2010, “The Power of Global Development,” interview in the International Trade Forum

2010, “Generation Y Dream Jobs,” interview in BNET

2009, “Design Thinking for Social Innovation,” Stanford Social Innovation Review

2009, “Social Capital Markets 2009: Disruptive Innovation is not just the Technology,” NextBillion

2008, “Design for Social Impact” How-to Guide and Workbook

November 2008, "Better World by Design Conference," nextbillion.net

October 2008, "Social Capital Markets: Design in the Developing World," nextbillion.net

August 2008, "Design for Social Impact", socialedge.org

June 2008, "Design for Social Impact — What Does It Mean and Why Should We Care?" nextbillion.net

November 2007, "Learning Humility at the BoP Learning Lab," nextbillion.net

August 2007, "Jocelyn Wyatt — Kenya," socialedge.org