Jane Fulton Suri

Jane Fulton Suri

As a Partner and Creative Director at IDEO, Jane plays a global leadership role, evolving content and craft, human insight, and design thinking in support of client projects worldwide. She came to design from psychology and architecture with the ambition to integrate social science-based perspectives into design practice — and to foster a collaborative community of kindred spirits.

Jane is the author of Thoughtless Acts? Observations on Intuitive Design (Chronicle Books, 2005), a book of snapshots that depict the subtle and amusing ways in which people interact with the world. Jane believes that design, like life, is about seeking creative harmonies with elements of our world. This belief not only fuels her creativity, but also her enthusiasm for wilderness sports.

She teaches courses at Stanford University, the University of California at Berkeley’s Haas School of Business, and the California College of the Arts.

Topics Jane speaks on:

  • Design Research
  • Design Thinking
  • Human Factors
  • Human-Centered Design
  • User Interface Design

Speaking engagements:

April 2007, “Involving People in the Process,” Include 2007 Conference, keynote

October 2006, Collaborative Innovation Summit, Business Innovation Factory

October 2005, Women’s Forum for the Economy and Society

September 2005, World Aging & Generations Congress

July 2002, Third Annual Design and Emotion Conference, keynote

Published works:

Winter 2008, “Informing Our Intuition: Design Research for Radical Innovation,” Rotman magazine

November 2006, Interview, Creative Generalist.com

September 2006, “Going Deeper, Seeing Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design,” Journal of Advertising Research

June 2006, “The Science of Desire,” BusinessWeek

2005, Thoughtless Acts? Chronicle Books

August 2005, “Insights from ‘Thoughtless Acts,’” Businessweek.com