Gentry Underwood
Gentry Underwood heads IDEO’s Knowledge Sharing domain, which focuses on facilitating large scale collaboration through the human-centered application of technology. Gentry began his career as a software designer, following a degree from Stanford in Human-Computer Interaction, but left the world of startups and Silicon Valley to study psychology, anthropology, and community development. Today Gentry combines his social science and design backgrounds to focus on building collaborative systems that people actually want to use.
Topics Gentry speaks on:
- Community Building
- Design for Community
- Innovation Strategy
- Interaction Design
- Networked Culture
- Organizational Transformation
- Systems Design
- Technology Strategy
Speaking engagements:
January 28, 2010, "Knowledge Sharing at IDEO: Designing for Social Interaction," Rotman School, hosted by Roger Martin
November 19, 2009, "Designing Web 2.0: Here Come the Anthropologists," Web 2.0 Expo, New York, keynote
November 19, 2009, "Social Interaction Design: A Primer," Web 2.0 Expo, New York
November 3, 2009, "Best of Boston E20: How to Build Collaborative Software That People Will Actually Use," Enterprise 2.0 Conference, San Francisco
September 2009, "Social Networking Meets Social Engineering," PICNIC, Amsterdam, Netherlands
June 2009, "How to build collaborative software that people will actually use," Enterprise 2.0, Boston
April 2009, “Knowledge Sharing by Design,” Web 2.0 Expo, San Francisco
2008, Web 2.0 Expo New York
2008, “Knowledge Sharing @ IDEO,” VanUE
1998, "User Centered Push for Timely Information Delivery," WWW7
Published works:
November 2009, “Social Software: The Other ‘Design for Social Impact'," Core 77
User-centered push methods and system (patent)
2007, "Capturing New Community: A Case Study in Digital Filmmaking as Ethnography"