N-Gage gaming platform for Nokia

Nokia | N-Gage gaming platform for Nokia

R&D: What We're Thinking About

  • Mobile experiences are changing the rules of behavior by enabling persistent access to information, creation of media, sense of discovery, and emotional connections. We embrace the responsibility to influence social constructs and are motivated by the potential impact of the work we do.

    Exploration + Discovery. People want to explore the world around them, not the depth of their device. We design for mobile technologies as they relate to personal and shared experiences.

    Service Objects. We consider the role of the object in people's lives and the services and experiences they enable, including self-creation and personal evolution. We explore metaphors to describe the dynamic relationship between people's things, thoughts, and feelings.

    Branded Behaviors. There is an emerging opportunity for companies to connect with their customers through dynamic and memorable behaviors, gestures, and motions that push brand presence beyond the product.

  • New Currencies. Cultural and social currencies are developing around digital experiences and mobile technologies that enable new transactions and interactions to take place across space and time.

    Shared Experiences in a Changing World. Digital citizens around the world are connecting to people and information through their mobile devices. These objects and services represent the most meaningful components in people's lives—their friends, family, education, identity, and sense of well being.

    The Great Equalizer. Persistent information access is seen as the great social equalizer. People now turn to technology to reinforce their social and political infrastructure.

Press & Events

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"Play It Again, Nokia. For the 3rd Time."

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"Handhelds of Tomorrow"

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"IDEO Gives Technology a Human Touch"

Mobility

Using IDEO's human-centered approach we design mobile experiences that are revolutionary, intuitive, fluid, and delightful. Through our integrated hardware/software design process we explore cross-platform opportunities to seamlessly enable behaviors and services.

Our approach to Mobility is empathic, holistic, and forward-looking. We are informed and inspired by the ways in which people live, work, play, and learn. We design for device ecosystems that include accessible and engaging products, appliances, portals and environments.

Our design process is both flexible and rigorous. We tell stories with prototypes; it is our way to fully realize the potential of our design solutions. We work with clients to deliver insight, strategic roadmaps, concepts, future visions, and design specifications that resonate with people's personal, social, and cultural contexts to impact their lives in a meaningful way.

Resources, Partners, Favorites

Engadget Mobile mobility blog.

Gizmodo, an online review of gadgets and cutting-edge consumer electronics.

The Electronic Entertainment Expo (E3) is an annual trade show for the computer and video games industry presented by the Entertainment Software Association.

Technology trends from Toshiba

PC World Blogs offer news, opinion, and links from the popular tech magazine.

Digital Living is a global alliance to promote compatible platforms through the use of interoperable guidelines.

Darla Mack is a "mobile diva" and Nokia ambassador.

Bruce Sterling is a writer for Wired magazine who loves the future and most things mobile.

Amy Jo Kim, host of Social Architect, is an internationally-known designer of social games and gaming environments.


Tom Hume is the managing director of Future Platforms, a software company that creates mobile experiences.

m-trends is a blog about mobile media lifestyle.

Small Surfaces is a site about mobile technology that tracks articles about interaction design, user interface design, user experience, usability and social trends related to mobile devices.

Mobile Crunch is a site that explores the next generation of connected mobile computing.

Mobscure is a blog that covers obscure trends in mobility.

Points of View

“Interaction Design at IDEO”“Interaction Design at IDEO”
Interactions

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