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IDEO

We are a global design consultancy. We create impact through design.

• IDEO
• Thinking
• Going to Market

Cleanwell | CleanWell business platform

• 

  Fresh Express

  Gourmet Cafe Salad Packaging

  [View case study]

• 

  Adobe Systems

  Creative Suite 3 Packaging

  [View case study]

• 

  Nokia

  N-Gage gaming platform for Nokia

  [View case study]

• 

  Shimano

  Coasting Bicycle Design Strategy for Shimano

  [View case study]

Going to Market

An idea becomes a product only once it has entered the market. IDEO works to efficiently and creatively take new products, services, and experiences to market through integrated strategies that focus on desirability and feasibility, rapid and iterative prototyping, and continuity of design intent.

Because we deeply understand how to bring products and services to market, we optimize efficiencies for different production timelines and rollout plans. Our approach enables us to realize both new-to-the-world offerings and incremental improvements on existing products and brands. In addition to field research and prototyping, we use storytelling to capture the imaginations of clients, and foster acceptance and adoption of initiatives throughout the organization.

We realize that within competitive and changing markets, a balanced portfolio of offerings is the best assurance for securing long-term growth, and that an idea’s translation into a marketable product is as important as the idea itself.