(RED)WIRE interactive music and culture service

(RED) | (RED)WIRE interactive music and culture service

R&D: What We're Thinking About

  • Re-Engagement: The way people interact with content has changed (think, sharing, time-shifting, piracy, creation, and co-creation). We are interested in new models for how people engage, including healthy gaming and principles of play.

    New Discovery: With so much content available to us, how do we discover what is new or what we like? Current platforms for music and film are not easily scalable, nor do they address the needs of technological novices. We are exploring ways for people to build ongoing, emotional relationships with content.

  • Branding and Media: Media brands have more ways to reach consumers than ever before, which means they need to find news ways to be distinctive and reliable for consumers. We are exploring how to create a better dialog between the brand and the audience, one that sustains itself over time and across various channels.

    Old Dog, New Tricks: IDEO’s user-centered research can uncover latent needs and desires, allowing insight into the factors underpinning a media success (which in turn, could fuel further successes.) Further, we are exploring how visualization and rapid prototyping can help the industry make ideas tangible much more rapidly.

Media & Entertainment

New Media & Entertainment incorporates principles of play, narrative, competition, and community in order to create compelling experiences in gaming, television and film, music, sports, and live events.

Throughout all media platforms, expectations of access, consumption, and content creation have changed. At IDEO, we work to stay ahead of the shifting landscape through technology R&D, trend-watching, experimentation. Our desire is not only to design rich media experiences but to create moments of engagement that exemplify our clients’ and their customers’ values. We are constantly negotiating multiple platform constraints and opportunities, further exploring lean-back and lead-forward behaviors, and choreographing new interplay between the content generator and the lurker.

From methods of understanding human needs and motivations, to new forms of rapid prototyping and visualization, to expertise in emerging platforms and cross-channel delivery, we create a range of solutions for our clients: insights and strategies, concepts and new forms of content, and go-to-market products and services.

Publications & Events

MIT Convergence Culture Consortium explores the changing business landscape as a result of the growing integration of content and brands across media platforms and the increasingly central roles that consumers are playing in shaping the flow of media.

"Online Casual Gaming Anything but Casual, MTV Networks Study Finds," is a MarketWatch article about the ageless appeal of gaming.

Gizmodo, an online review of gadgets and cutting-edge consumer electronics.

The Academy of Interactive Arts & Sciences works to promote awareness of the art and science of interactive games and entertainment.

The Electronic Entertainment Expo (E3) is an annual trade show for the computer and video games industry presented by the Entertainment Software Association.

Awards & Accolades

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IDSA and BusinessWeek Magazine’s 2008 IDEA Awards

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IDSA and BusinessWeek Magazine’s 2007 IDEA Awards

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