Design of Community
Design of Community catalyzes rich, meaningful connections between individuals. We believe that the power of community is stronger than that of a single individual, organization, or brand. Beyond the physical, cognitive and emotional factors of design, we foremost consider the social factors, asking questions and evaluating answers: How might the user’s relationships influence or motivate behaviors? How might an experience be shared with others? What is the meaning of belonging, and of identity? What drives the feeling of membership or loyalty to a bigger cause or group? These questions inspire a new dimension of design that we bring to digital experiences, brand strategy, workplace design, urban planning, and beyond. Design of Community harnesses the power of many to create experiences that are shared, co-created, and take on a life of their own—design for and by the users.