Open Conversation
What’s the upside to a downturn? As the economy contracts and cost cutting expands, how can organizations keep creatively fresh and identify opportunities that create growth in a recession? In other words, how do we emerge stronger? Each week we tackle one big question. [Join the brainstorm on Facebook]
Our Thinking
IDEO's focus lies at the intersection of insight and inspiration, and is informed by business, technology, and culture. [Read more]
IDEO designers build a Rube Goldberg contraption that covers eight cities and three continents in fourteen minutes. [See more]
Work / Featured Case Studies
Ethical Consumerism
Human-centered design helps NGO Oxfam understand consumer behaviors and motivations to up awareness of consumption. [Read more]
Designing the ‘Virtual Wallet’
The 'Virtual Wallet' is a suite of products by PNC Financial Services Group that let customers control and grow their money. [Read more]
Wheels for Empty Nesters
Toyota won over Baby Boomers in the ’70s. Now design research informs the making of a new vehicle for empty nesters. [Read more]
Designing for Social Impact
The Rockefeller Foundation connects design firms to the social sector, building better lives through a global call to action. [Read more]
Streamlined Operation
Medtronic Navigation coupled hardware and software for a surgical solution that allows efficient workflow for surgeons & staffs. [Read more]
Harvard Business Review presents IDEO's approach to developing the methods and sensibility of a designer. [Read more]
Design Dialogue
IDEO’s Tim Brown blogs about how design thinking transforms products, services, processes, strategy. [Go to Tim’s blog]
