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Message Marriott TownePlace Suites To better understand opportunities for innovation within its TownePlace Suites extended-stay hotels, Marriott approached IDEO to begin an exploration of brand-based initiatives. By shadowing guests and talking with hotel employees, IDEO produced an “experience blueprint” in an effort to understand guest behavior, identify key touch points in the guest journey, and develop relevant spaces and services. The result was a new hospitality experience that focuses on meaningful customer relationships, including a model for more home-inspired lobby spaces and functional live/work guestroom layouts. http://www.ideo.com/work/featured/marriott/