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Message MoneyMaker Deep Lift Pump for KickStart To alleviate rural water shortages in Africa and provide irrigation in the dry season, IDEO partnered with KickStart, a nonprofit that develops and implements new technologies for local entrepreneurs in emerging markets. The team addressed design, manufacturing, and local contexts to develop the MoneyMaker Deep Lift Pump, a cost-effective micro-irrigation pump that uses human step power and local materials to bring a reliable water supply to rural Kenyan farmers. Thousands of pumps are currently in use, creating new jobs, markets, and lifestyles. http://www.ideo.com/work/featured/kickstart/