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Message Strategy for improved early childhood education for WK Kellogg Foundation To improve early elementary education and child development, the WK Kellogg Foundation partnered with IDEO to engage stakeholders and create tangible paths toward progress. IDEO applied insights from the education ecosystem to provoke dialogue, identify opportunities for school improvement, and increase the degree of creativity in grant proposals. The resulting solution consists of 10 concepts focused on engaging parents, empowering teachers and connecting schools, compiled in a strategy book titled "Tangible Steps Towards Tomorrow" (TSTT). http://www.ideo.com/work/featured/kellogg/