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Message CleanWell business platform When IDEO was presented with a yet-to-be marketed technology for a non-toxic, alcohol-free hand sanitizer and cleaning product, the business case was undeniable. IDEO brought Ingenium, the key ingredient and first all-natural antimicrobial that meets FDA and EPA standards for germ killing efficacy, to market in the form of the CleanWell product line. The herb-based hand sanitizer and hand wash represent the development of a business and brand from the ground up. After going from concept to market in less than two years, CleanWell distribution continues to expand. http://www.ideo.com/work/featured/cleanwell/