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Message alli for GSK Consumer Healthcare In preparation for the launch of alli, the first FDA-approved over-the-counter diet pill, GlaxoSmithKline Consumer Healthcare sought IDEO’s help in designing the product’s packaging. IDEO looked closely at key behaviors of dieters as well as stages of the dieter’s personal journey, conceiving a system of tools and materials to support individuals physically and emotionally, before, during, and after their diet. This multi-part packaging design and careful staging of information positions alli as a dependable, long-term solution for ongoing health—not just a pill. http://www.ideo.com/work/featured/alli/