Bringing Real World Context into the Focus Group Setting
Chapter 8 of Focus Groups: Supporting Effective Product Development (Taylor & Francis, London 2003) edited by Jon Langford and Deana McDonagh
About the Author
Bicycles, breakfast cereal, a rocket headed for the moon — Aaron has explored them all in his quest to better understand the relationships between people and the world, particularly the objects they interact with.
A Partner at IDEO, Peter co-leads our Transformation group, which guides organizations as they establish innovation processes and other internal methods.