Sandy Speicher, who heads the Design for Learning efforts at IDEO, provides lessons for architects and designers creating the schools of tomorrow.

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When attempting to solve wicked problems, creative thinkers must design systems that influence people’s behavior on a mass scale. IDEO’s Ilya Prokopoff and Fred Dust talk about designing systems at scale to solve some of the world’s big problems.

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James Moed discusses how businesses can best identify opportunities that can be used to create new business growth in the current economic climate.

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Adam Mack and Aaron Sklar of IDEO discuss the three tools that will make the strongest contribution when designing for social impact.

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"Design research is most valuable when it is treated as integral to the innovation process rather than as an external activity."

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"Our experience creating successful innovations at IDEO tells us again and again that the best efforts come from organizations that solve for human desirability."

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"In the world of 'design thinking,' acknowledging risk is the first step toward taking action, and with action comes insight, evidence, and real options."

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"In order to do a better job of developing, communicating, and pursuing a strategy, the head of IDEO says, you need to learn to think like a designer. Here's his five-point plan for how to make the leap."

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ID magazine awarded IDEO a design distinction in its Annual Design Review 2009 for work on the Peek. According to the magazine, “It’s a game-changer,” and praised the interface and cheap access, explaining, “It’s all part of the easy-tech revolution.” Click here for the full article.

Fast Company blogger Craig Pelkey-Landes writes on IDEO’s method card deck in “IDEO Method Cards Turn, Um, 7!” Read the article here.

BusinessWeek’s “Innovation of the Week” podcast highlights Kara Johnson’s latest book, I Miss My Pencil (co-authored with Martin Bone). In the interview with BusinessWeek, Kara walk listeners through the book’s freewheeling experimentation. Listen to the podcast here or visit the I Miss My Pencil website.

June 24, 2009

Why do many internal Web 2.0 systems fail to thrive? Is it culture? Fear of new technology? Unspoken rules around collaboration and competition? Designing solutions that work means finding triggers for individual motivation, insisting on simple and intuitive UI, and integrating into existing workflows. IDEO’s Gentry Underwood shares key insights derived from his experience building knowledge sharing systems internally in his talk, “How to build collaborative software that people will actually use.” For more information about the conference, click here.

June 23, 2008

Jocelyn Wyatt will speak at the National Conference on Volunteering and Service in San Francisco. She will participate in two panel discussions – one on innovation and one on social intrapreneurship.

PATTERNS is an ongoing effort that lets the IDEO team share some of the common insights we see bubbling up across projects, as well as out in the world. They are a foundation for intuition. A way to elevate insights to the level of cultural impact. And a way to tap into IDEO's collective intelligence to do better work for our clients — even faster.

IDEO kicks off PATTERNS with Business in Beta by Colin Raney, who considers how to build a business around a new-to-world concept or in an unknown market.

Visit the PATTERNS site here.

Paul Bennett was interviewed on Survival of the Fastest. The initiative is the product of a partnership between London Business School, the Daily Telegraph and Google, and aims to provide “unique bite-sized insights contributed by some of the UK’s leading organisations.”

View the video clips here:
• “The importance of asking the right questions”
• “What will winning organisations look like in 18 months' time?”
• “How do business leaders prepare for the upturn?”

IDEO’s Tim Brown is part of a new iGoogle launch of homepages created by world-renowned celebrities and thought leaders, including Al Gore, Arianna Huffington, and Dave Matthews. Add some of Tim’s favorite gadgets to your own homepage with just a click. There are sketches of IDEO mind maps, photos of our global offices, updates from Tim’s blog about Design Thinking, as well feeds from his top online picks, including Bringatrailer.com for finding great vintage cars.

Core77 reviews Martin Bone and Kara Johnson’s recently released book, I Miss My Pencil. The 240-page tome considers what inspires designers to design. The authors provoke new ways of seeing the objects that surround us. Click here for the full review on Core77.

Financial Times reporter Sarah Murray spoke with IDEO’s Sabine Müllauer, based out of IDEO’s Munich office, about designing medical devices. In the article, Sabine explained, “The concept of old age has changed significantly in last few decades. They’re working, very active, participating in sports and starting businesses … So it’s really extremely important to have a next generation of designs for this age group.” Click here for the full article.

Design critic and columnist for both the International Herald Tribune and The New York Times, Alice Rawsthorn wrote about the notion of “form follows function.” For the article, she spoke with Kara Johnson, a material scientist and co-author of the book I Miss My Pencil. In the story, Kara explains that “people are always ready for new or better or more sophisticated experiences — digital and physical.” For Kara, “the role of the designer is to make them simple and meaningful.”

IDEO sketched out fourteen scenarios to answer one big question: How will we get our news after the current model bottoms out? In these scenarios, we see that information has become even more personalized and hyperlocal—and, paradoxically, more communal, participatory, and global. To download a PDF of the full article, which originally ran in the June issue of San Francisco magazine, click here. To read San Francisco magazine’s story about IDEO’s process and the creation of the “future of news” scenarios, click here.

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IDEO’s Ted Howes was part of the final panel at Greener by Design 2009. As part of the “Designing for Energy Efficiency” panel, Ted explained that “In the real world, people don’t want energy efficiency; they don’t think about ROI [return on investment].” “You have to build on what people care about,” he said. To read a Reuters article about the panel, click here.

Every year Miami-based research firm Universum publishes a list of where B-school students most want to work for an exclusive Fortune.com list. This year, IDEO ranks fifteenth on the list. For the full Fortune article, click here.

Mat Hunter will speak on a panel hosted by The Foundation Forum, entitled “The Last Thing We Need Right Now Is Innovation.” Mat will pose the question of whether or not we’re focusing our innovation efforts on the right challenges. The talk will take place on Tuesday, May 19, 6:30 to 8:15 pm GMT at The Arts Club in London.

On May 15th, 2009, Tim Brown will participate in the Talking Design series, chaired by Alice Rawsthorn at the Victoria and Albert Museum, where he will discuss IDEO’s work in redefining industrial design and pioneering concepts of service design. Read more about the event here. Or, follow Tim’s blog about design thinking.

Northwestern University’s Kellogg School of Management will present Tom Kelley with its annual award for distinguished leadership on May 19.

文 Richard Kelly（IDEO亚太区总裁）

增长市场的关键不在于对科技研发主导的产品进行逐步的改善和优化，真正的业务增长来自于对用户的理解：揭示消费者未被满足的、未被提出的需求，然后满足这些需求

In China-based Business Watch, IDEO’s Richard Kelly writes about what happens when China shows the world its design-driven innovation, rather than merely its technology-based R&D innovation. He explains why a human-centered approach to design is so well suited to the Chinese market, where consumers have a rapacious appetite for new experiences and accelerated learning.

Ideas Project interviews Tim Brown about how communications technology has turned consumers into participants who add intrinsic value to products and services. The site highlights big ideas about the future of connected communications, and the connections between those ideas. To read more about consumers as participants, follow Tim’s blog.

May 3, 2009
Jocelyn Wyattt and Doug Solomon will speak at the Council on Foundations annual conference in Atlanta in a session titled "Innovative Approaches to Increase Effectiveness and Social Impact."

Reporter Karen Katz talked with Arna Ionescu, co-leader of the Connected Health, about how design firms are being asked to build “use scenarios.” “A lot of companies,” explained Arna, “are looking into what they can do with the basic 160 character text message, such as reminders or staying in touch.” For more about how to strike a human-focused balance when incorporating technology into health care, read the full story. Arna also talked about IDEO’s work with the National Campaign to Prevent Teen and Unplanned Pregnancy and how the team used mobile, web and analog channels.

The 2009 National Design Awards — the design world’s Oscars — presented Bill Moggridge, a founder of IDEO, with a lifetime achievement award. Sponsored by the Cooper-Hewitt National Design Museum, the awards are now in their tenth year. A New York Times article offers more news about all the award winners, and the Cooper-Hewitt highlights Bill and his work.

Doug Solomon presented his talk, “Innovation and Economic Growth,” at the UN Economic Commission for Africa’s Committee on Development Information Science and Technology conference in Addis Ababa, Ethiopia on April 29, 2009.

At a New York workshop on April 23, IDEO took a hands-on human-centered approach to designing for customer loyalty. Click to read more about setting the stage for loyality or to download a worksheet from the event. Join the discussion on IDEO's “Big Conversations and Small Talk” on Facebook, or follow it on the event blog.

On Fast Company’s blog, Tim Brown will explore what he calls the Age of Involvement, the role of participation in an information society and how it leads to an expanded view of our economy. His first post, written to stimulate a conversation, asks if we can really spend our way out of this downturn and somehow magically create a post-crisis economy that is sustainable. Join the discussion here or read Linda Tischler’s introduction to Tim’s guest blog.

For the BBC’s “World of Business,” Peter Day interviews Tim Brown about creativity and “the difficult craft of thinking.” For more information on Peter Day’s program, click here. (On April 23, the broadcast will be replayed in the UK on Radio 4 at 20.30 UK time, repeated the following Sunday at 21.30 UK time.)

Listen to the podcast here or download an mp3 of the interview here.

For more about Tim’s take on design thinking, read his blog.

A domain co-lead for IDEO’s Connected Health, Arna Ionescu is a panelist at the Health 2.0: User-Generated Healthcare, in Boston. She’ll be on stage between 11 am and 11:30 am EST on Thursday, April 22. To follow the Twitter feed for anything related to Health2.0, click here.

After years of lagging behind architecture, industrial design begins tackling some of the world’s most vexing problems.

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What if a doorbell could trigger the connection between scent and memory? How might traditional Chinese craftsmanship be paired with modern audio technology to demonstrate that “Made in China” isn’t always equated with “cheaply produced”? Could one person’s love of a material—specifically, cork—be exaggerated to elicit emotional response in others?

Chronicle Books and IDEO put together a 240-page glossy tome to answer these and other thought-provoking questions about what inspires designers to design. The authors, award-winning IDEO design director Martin Bone and IDEO materials expert Kara Johnson, complement each other’s thinking beautifully, approaching each design brief from the outside in and the inside out, respectively.

In a special report on health care and technology, The Economist interviews IDEO’s CEO Tim Brown for three articles. For an article about what “the rich world’s health-care systems” can learn from India’s entrepreneurs, click here. To read how technology is making health care more portable, precise and personal, click here. To consider how far interactive digital medicine can go, click here. To read Tim’s blog about design thinking, go here.

Reporter Linda Tischler writes about Gary Hustwit’s upcoming film Objectified, which both celebrates industrial design and asks viewers to contemplate the impact of ID. In the film and quoted in the article, IDEO’s Tim Brown, explains, “Most of what we design ends up in the landfill. We have to take that into account.” Other IDEO appearances in the film include David Kelley and Bill Moggridge.

Watch the trailer and read the article here.

To follow Tim’s thinking, read his blog.

The UK’s Design Council recently released the results of the i-team project, a pioneering effort that shows how the public sector can use cutting-edge innovation to create better, more sustainable services. Conceived by Forum for the Future, the i-team project was run as a collaboration with IDEO.

For more information about i-team, click here.

Tim Brown, CEO of IDEO, shows how the techniques and strategies of design belong at every level of business.

In April, David Kelley won the Edison Achievement Award for Innovation from the Thomas Edison Papers at Rutgers University. He received the award for his “pioneering contributions to the design of breakthrough products, services, and experiences for consumers, as well as his development of an innovative culture that has broad impact.” Past recipients include Ted Turner and Martha Stewart. For more about the awards, click here or to an article on Fast Company.

April 3, 2009

At Web 2.0 Expo in San Francisco, Doug Solomon and Gentry Underwood will present “Collaboration at Scale: Why Technology Alone Doesn’t Work.”

Fast Company’s Alissa Walker reports on Roshi Givechi’s approach to inspiring people to alter their behavior.

Read the article, click here.

March 28, 2009

At the World Financial Center in Pudong, John Rehm will ask, "Is there truth in the saying that constraint is the mother of creativity and innovation?" His talk will illustrate through two case studies how constraints brought about business results and life-changing impact. For more information about Spark09, click here.

Reporter Ken Shulman talks with Tim Brown about how industrial design can tackle some of the world’s most vexing problems. Specifically, Tim talks about how to pair design firms with nonprofit agencies. “It’s the aid piece of the equation that’s the problem,” Tim explains, “...somehow we need to generate an engagement that builds the economy and sustains wealth.”

Read the article here.

To learn more about Tim’s take on design thinking, read his blog.

April 2, 2009
IDEO’s Ryan Jacoby joins a PSFK panel discussion on how sustainable, economic, and social conscience are driving the design of new products and services.
For more information about the event, click here.
Watch a video of the event here.

March 25, 2009
Join what The Observer called “the Davos of social entrepreneurship”—the Skoll World Forum, held in Oxford, England. At the event, nearly 800 delegates from more than 60 countries come together to consider some of the world's most pressing social issues. IDEO’s Jocelyn Wyatt will discussing designing partnerships.
For more on the event, click here.

March 18-20, 2009
CEOs for Cities and the University of California San Diego are hosting a strategy session titled “The Upside of Down.” As part of the event, GOOD magazine is leading a design challenge in which three top designers, including IDEO’s Valerie Casey, will present their solutions to three big civic challenges.
To read more about IDEO’s contribution, click here; for more on the event, go here.

As a part of IDEO, Toy Lab believes that design needs to stem from real people, real needs, and real desires. Because of this, the team constantly talks to kids and parents, keeping their eyes open for what’s new and important in the lives of families. Recently, Toy Lab couldn’t help but notice a new phenomenon in play: the iPhone. The crew found it compelling that adults weren’t the only ones loving this new toy. So, we've embarked on a series of experiments. Our latest is Balloonimals, an iPhone app designed to engage the whole family. Blow into the microphone on your iPhone, and watch balloon animals spring to life.

March 17, 2009
The Society of Professional Journalists tapped 15 distinguished panelists to meet with the public for “A Conversation About the Chronicle.” The forum included IDEO’s Owen Rogers and offers a window into other conversations happening across the country.
Click here to watch a video of the event.

March 15, 2009
At SXSW, IDEO’s Tim Brown joins a panel discussion with design experts about our relationship with the objects that surround us. The panel follows the premiere of Objectified, a film by Gary Hustwit examining the role of industrial design in culture.
For more about the event, click here.
To learn about Objectified, go here.

March 12-13, 2009
IDEO’s Valerie Casey participates in the Glass House conversation “Breaking the Rules,” moderated by Jeff Gordinier, editor-at-large, Details magazine. The discussion examines what the phrase “breaking the rules” means in this day and age. The panel considers how radical innovation and enterprise might create a new pathway forward and how innovation and enterprise only occur when and where people are free to break the rules.

Fast Company Ranks IDEO Among Top 10 Most Innovative Companies

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IDEO wins Germany’s “Prize of Prizes” by capturing a gold and silver from the German Design Council.

From the Great Depression to the dotcom implode and 9/11 attacks, U.S. News & World Report considers how some of the most innovative ideas have emerged during times of economic duress. Included in the timeline is the Apple computer mouse, designed by DKD (David Kelley Design, which led to IDEO).

Read the article here.

For IDEO’s own list of key moments, click here.

IDEO’s Tim Brown blogs on two worldviews: that of TED and that of Davos. For more on Tim's take and what inspired him at each event, visit his blog, Design Thinking.

To watch Tim talk about the powerful relationship between creative thinking and play at the 2008 Serious Play conference on TED Talks, click here.

February 11-12, 2009
At Design Next—Inspiring Transformation, Jocelyn Wyatt will speak during a session on the Growth of Design, and Sandy Speicher will talk at the next session about Design Innovation.
For more information about the design summit, click here.
To learn more about IDEO’s work in the realm of social impact, click here.

IDEO’s Valerie Casey is a featured speaker at “Social Design: Design + Community + Social Impact” in Tokyo, hosted by the Japan Industrial Design Promotion Organization. There will be live blogging from the event.

February 6, 2009
IDEO’s Ame Elliott helps tackle the issue of global warming policy through the Savannah College of Art and Design’s teach-in. Events include workshops, demonstrations, and discussions on environmental issues and climate change.
Click here for more information about the event.

Fast Company’s Linda Tischler writes about David Kelley, his life and work, and his desire to “make some hay” in the world through innovation.

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IDEO’s Valerie Casey, founder of the Designers Accord, is set to speak at the State of Green Business Forum, where GreenBiz reporters and industry execs will tackle the question, How are U.S. businesses doing in their effort to be greener and more environmentally responsible? Hear from leading companies and thought leaders on the key issues affecting corporate environmental strategy during this time of political transition and economic turmoil.

IDEO’s Tim Brown visits BusinessWeek to answer five reader questions, from how to implement design thinking to the growth of China. Tim talks about how business leaders can come up with new and better choices that result in tangible results.

To watch the full video on BusinessWeek.com, click here.

Alice Rawsthorn led a debate about design at the World Economic Forum in Davos, Switzerland. She challenged some of the world’s top designers, including IDEO’s Tim Brown, to define “good design.”

Read the blog post here.

Design makes the agenda at the World Economic Forum in Davos, Switzerland. Writer and critic Alice Rawsthorn leads two debates about design. IDEO’s Tim Brown joins both panels: “What is Good Design?” and “Design for Good.”

For more on Davos, track the Design Week blog.

To read Tim’s thoughts on design thinking, click here.

Tim Brown, IDEO's CEO, distills the lessons of his career with McKinsey’s Lenny Mendonca and Stanford professor Hayagreeva Rao.

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This deep-dive exploration re-envisions an interface with an eye toward integrating new display and input technologies. For this two-week open collaboration, BugLabs and IDEO will conceptualize and create new interface paradigms, directions, and industrial design/housing-modification solutions.

Join the group brainstorm here.

Fujitsu Siemens Computers won the 2009 iF product design award for the ESPRIMO Mobile series professional notebooks, as well as for the ESPRIMO MA, a tablet PC design specifically for the health care sector.

This spring Gary Hustwit, of Helvetica acclaim, will premier Objectified, a documentary film that focuses on the great design of everyday objects and the people who create them. Gizmodo is promoting a trailer for the film here.

Toy Lab has just the thing for you: the Party Whistle! Try it out on New Year's or your next birthday bash. The Party Whistle is the Toy Lab’s first foray into fun, playful iPhone apps, and the group shares the experiment with IDEO Labs readers. The app costs just 99 cents at the iTunes or App store.

Learn more about it here.

Gizmodo’s editorial director Brian Lam gives Kara Johnson the final word on tomorrow’s gadget materials. Kara explains that unpainted plastic is the future, and that we need to move beyond injection molding and look at sheet processes for 2D layers.

Read the article here.

December 17, 2008
IDEO’s Bill Moggridge talks at ITRI about how it used to be normal to develop a new service with the help of a training program for the staff. But digital technology and the Internet have changed the way we interact with everything and everybody. Now, services are an opportunity for design and design thinking, as well as training. Bill will give an overview of how this has happened and propose a service design process. He’ll illustrate his talk with examples, including the i.mode mobile phone service from Japan, the Amtrak Acela train service, and an online bank from the USA, and a car sharing service from Italy.

IDEO's Paul Bennett writes about his theory on why heaven might not be that far from YouTube on C&binet, a network that links the international creative and commercial communities.

Read the blog post here.

Journalist Burt Helm writes about PNC's ‘Virtual Wallet,’ an account offering designed by IDEO to pull in the next generation of banking customers as they start to shop for home loans and brokerage accounts while dealing with their above-average balances. IDEO's research turned up two things that fed into the strategic plan: twentysomethings consider bank sites clunky, and they typically don't know how to manage their money.

Read the article here.

Project Form, a collaborative effort between California College of the Arts (CCA) and IDEO to develop CCA’s next strategic plan, is completely transparent in process and findings through this lively blog. Watch the process unfold through brainstorming sessions at IDEO and online debates.

Join the discussion here.

Ford came to IDEO for an architecture blueprint that would map out the interaction experience of the company’s hybrid drivers. IDEO conducted extensive user research, studying some three dozen drivers’ habits and incorporating new-found information into a design brief. “Our big finding was that drivers interested in fuel efficiency were playing a game. They want a high score,” says Steve Bishop, IDEO’s global lead of sustainability.

Read the article here.

IDEO's Diego Rodriguez reviews What Matters, a collection of photographs and essays about the issues of our time.

Read the article here.

IDEO's receives Red Dot Award for work with Yello Sparzähler.

Fast Company puts Fred Dust + IDEO’s Eyes Open series on its list of Best Business Books of 2008. The theme running through Fast Company’s picks this year is that new ideas are the lifeblood of business, and the process of finding and sharing new ideas is essential to success. The Eyes Open books are technically travel guides; however, as the editors point out they’re really exercises in opening your mind to new experiences and ideas. As the editors explain, “Flip through their beautiful, distinctive color photographs and you’ll not only see these cities in a new way, but you’ll realize that there’s a different way of viewing the world around you.”

Read the article here.

Just in time for the holidays, Scientific American has put together its 2008 Gadget Guide of eleven socially responsible inventions to save the world. IDEO's Aquaduct, a pedal-powered bicycle designed to transport, filter, and store water in the developing world, made the list.

Read the article here.

Swissnex San Francisco plays host to the Design Preis Schweiz (Swiss Design Award) exhibit on its premiere stop in North America. The Design Preis Schweiz exhibit, open until December 19, 2008, showcases award-winning and nominated projects from this bi-annual event for Switzerland’s design industry. IDEO’s Bill Moggridge will be moderating opening night, November 20, from 6:30 to 10 p.m. at Swissnex San Francisco.

Reporter Alice Rawsthorn explains that designers will increasingly be called on to help recession-struck companies find ways to cut costs without impeding efficiency. Designers will also need to identify the entrepreneurial opportunities presented by the recession. In one example, Rawsthorn points to the “Virtual Wallet,” an online banking service developed for the young, tech-savvy customers of the American bank PNC. For more information about the Virtual Wallet, click here.

Read the article here.

Fortune has a round-up of the next generation of management experts who are changing the way business gets done. Among the group is IDEO's Valerie Casey, who founded the Designers Accord, a global coalition of designers, educators, researchers, engineers, and corporate leaders, working together to create positive environmental and social impact. More than 100,000 people and organizations, including Johnson & Johnson Consumer Products and Adobe, have signed on.

Read the article here.

Over the past 18 months, IDEO has explored ways to collaborate at scale through a project called Knowledge Sharing. IDEO has run dozens of experiments in offices around the globe, testing such things as multitouch displays and always-on videoconferencing to blogs, wikis, and other social networking tools. At the Vancouver User Experience Group, Gentry will share some of the lessons learned. For more information about the November 18 event, visit Thought Farmer. Or visit the Facebook page.

November 12, 2008
Stanford University’s Entrepreneurial Thought Leaders Seminar is a weekly speaker series that brings innovation leaders from the fields of business, finance, technology, education, and philanthropy, to share their insights with entrepreneurs from all over the world. Join IDEO's Tom Kelley for his presentation “Young at Heart: How to Be an Innovator for Life.” For more information or to watch the Stanford Entrepreneurship Network presentation videos, click here.

Phred Dvorak reports on how New York's Memorial Sloan-Kettering Cancer Center tapped IDEO to help make the chemotherapy process easier on patients. The hospital enlisted designers “to look at problems differently,” said Wendy Perchick, head of strategic planning and innovation, in the article. IDEO’s process “was the first time for us to see [chemotherapy] through patients’ eyes,” she added.

View the PDF.

McKinsey’s Lenny Mendonca and Stanford professor Hayagreeva Rao speak with Tim Brown about his perspective on innovation at IDEO and at other organizations. In the article, he focuses on the role of leadership in stimulating creativity, the barriers that sometimes inhibit it, and the incentives that really help to generate new ideas. He also discusses opportunities to innovate in public services and the promise of user-generated online content.

Read the article here.

At the Serious Play conference, IDEO’s Tim Brown talks about the powerful relationship between creative thinking and play. He reminds us to “forget the adult behaviors that get in the way of ideas.” As FingerBlasters litter the stage, let Tim rekindle your playtime spirit and inspire innovation. Watch the talk on TED.

November 7, 2008
IDEO's Jocelyn Wyatt will speak at “A Better World by Design,” a conference organized by Brown University and the Rhode Island School of Design. The confab asks what are designers doing to address the critical issues facing today’s world? For more information about the event, click here.

Bruce Nussbaum blogs about why a deep recession can be a great opportunity for innovation. With a nod to IDEO’s Tim Brown, Nussbaum suggest we’ll see big changes in consumer behavior, pointing to a potential shift from spending to saving through such initiatives as Bank of America’s Keep the Change.

Read the article here.

MAKE magazine highlights the Global Chain Reaction fun, with editors spotting their publication’s cameo in IDEO’s 20-minute, three-continent video vignette. To watch the full clip of the Rube Goldberg contraption, visit IDEO Labs.

Read the article here.

Tagged under “ambition,” Gizmodo marvels at IDEO Labs’ Global Chain Reaction. Blogger Adam Frucci writes, “Sure, we’ve seen a number of fun Rube Goldberg devices in our day, but none with the scale and ambition of this one made by IDEO.” For the video of the contraption, visit IDEO Labs.

Read the article here.

Entrepreneur Tomohisha Miyauchi asks IDEO's Bill Moggridge about being a successful international business player in a competitive environment. Follow Miyauchi's journey through Star Alliance and CNBC.

Read the article here.

Ford’s SmartGauge with EcoGuide gives hybrid owners a more-connected, fuel-efficient driving experience by coaching them on how to optimize performance of the 2010 Ford Fusion and Mercury Milan hybrids. IDEO and Smart Design collaborated with Ford on the project, and brainstorming sessions with the IDEO team led to more than 100 ideas about information to display.

Read the article here.

James Moed, a Business Factors strategist at IDEO in London, explains how successful organizations navigate a downtown. Seeing a recession as an opportunity can lead to smart new initiatives.

Read the article here.

Ideas are a dime a dozen, while getting new services to market is a rare commodity. IDEO's Mark Jones and Fran Samalionis explain their strategies for execution.

Read the article here.

Increasingly, consumers see the mobile phone as a key part of their daily entertainment. IDEO’s Duane Bray talks about how to deliver great media and entertainment experiences on the hand-held device. Click here for more information about the event.

IDEO partner and practice lead Fred Dust will be kicking off the Community Design Center of Pittsburgh’s 2008/2009 Design Excellence Lecture Series. Fred's presentation, “Tales of the City: New Public Collaborations,” focuses on how the practice of small “d” design and radical collaboration with clients and consumers allows for new methods for public process and some surprising new solutions to thinking about a city.

In Jocelyn Wyatt’s blog entry from Social Capital Markets 2008, she writes about her pleasant surprise in hearing speakers respond to the need for systems, as well as products, to be designed.

Read the article here.

In the October issue of the Harvard Business Review, Diego Rodriguez, a partner at IDEO, talks about dealing with the “lone inventor myth.” In the article "Creativity and the Role of the Leader," Diego asks readers to consider the examples of InnoCentive, Mozilla, and Wikipedia. “All are contexts that bring in lots of contributors," he explains. "And the fundamental structure of such networked organizations is not centralized and top-down." For more on Diego's thinking and to access the full article, click here.

October 21, 2008
Join IDEO's Valerie Casey at DesignPhiladelphia's conference, Creating the Conditions for Change. The event is part of National Design Week, October 16–22.

October 23–24, 2008
IDEO will be joining a long list of global industry leaders and MIT faculty at MIT's conference on systems thinking, to be held October 23–24 on the school's campus. The event tackles some of the issues around using a systems approach to solving complex problems, such as sustainability and the environment, product design and technology strategy.

October 13–15, 2008
Join IDEO speakers at SoCap08, an event designed to bring together leading social entrepreneurs and investors from around the world. From October 13 to 15, creative thinkers will discuss their efforts to accelerate the flow of capital to good in the form of business, investing, and philanthropy.

October 15, 2008
Ted Howes, global business lead in the sustainability domain for IDEO, helps kick off the Design Program’s centennial lecture series at University of California at Davis with his talk “The Power of Design: Energy and Sustainability.”
For more information on the even, click here.

The New York Times recently wrote about design thinking. Reporter Janet Rae-Dupree interviewed IDEO's Tim Brown, and in his blog, Tim keeps the conversation going. Tim writes about the gray line between the traditional role of design a