Articles / Posted: October 30 2008
Bruce Nussbaum on Recessions as Opportunities for Innovation
Bruce Nussbaum blogs about why a deep recession can be a great opportunity for innovation. With a nod to IDEO’s Tim Brown, Nussbaum suggest we’ll see big changes in consumer behavior, pointing to a potential shift from spending to saving through such initiatives as Bank of America’s Keep the Change.
Read the article here.
Articles / Posted: October 29 2008
Gizmodo on IDEO Labs’ ‘Ridiculously Large, Continent-Spanning’ Rube Goldberg Machine
Tagged under “ambition,” Gizmodo marvels at IDEO Labs’ Global Chain Reaction. Blogger Adam Frucci writes, “Sure, we’ve seen a number of fun Rube Goldberg devices in our day, but none with the scale and ambition of this one made by IDEO.” For the video of the contraption, visit IDEO Labs.
Read the article here.
Articles / Posted: October 29 2008
IDEO Collaborates with Ford and Smart Design to Create an EcoGuide for Hybird Autos
Ford’s SmartGauge with EcoGuide gives hybrid owners a more-connected, fuel-efficient driving experience by coaching them on how to optimize performance of the 2010 Ford Fusion and Mercury Milan hybrids. IDEO and Smart Design collaborated with Ford on the project, and brainstorming sessions with the IDEO team led to more than 100 ideas about information to display.
Read the article here.
Articles / Posted: October 24 2008
Identifying Customers’ Underlying Needs Can Keep an Organization Up During a Downturn
James Moed, a Business Factors strategist at IDEO in London, explains how successful organizations navigate a downtown. Seeing a recession as an opportunity can lead to smart new initiatives.
Read the article here.
Articles / Posted: October 21 2008
Duane Bray on Entertainment and the Mobile Phone at the Sarasota Design Summit
Increasingly, consumers see the mobile phone as a key part of their daily entertainment. IDEO’s Duane Bray talks about how to deliver great media and entertainment experiences on the hand-held device. Click here for more information about the event.
Articles / Posted: October 10 2008
Creating the Conditions for Change
October 21, 2008
Join IDEO's Valerie Casey at DesignPhiladelphia's conference, Creating the Conditions for Change. The event is part of National Design Week, October 16–22.
Articles / Posted: October 10 2008
IDEO at Social Capital Markets 2008 (aka SoCap08)
October 13–15, 2008
Join IDEO speakers at SoCap08, an event designed to bring together leading social entrepreneurs and investors from around the world. From October 13 to 15, creative thinkers will discuss their efforts to accelerate the flow of capital to good in the form of business, investing, and philanthropy.
Articles / Posted: October 8 2008
Tim Brown on Design Thinking in The New York Times
The New York Times recently wrote about design thinking. Reporter Janet Rae-Dupree interviewed IDEO's Tim Brown, and in his blog, Tim keeps the conversation going. Tim writes about the gray line between the traditional role of design and the more strategic contribution that design thinking can make. Join the discussion.
Articles / Posted: October 30 2008
MAKE Highlights the Engineering High Jinks of IDEO Labs’ Global Chain Reaction
Articles / Posted: October 29 2008
A Meeting of Minds: Entrepreneur Tomohisha Miyauchi Talks with IDEO’s Bill Moggridge
Entrepreneur Tomohisha Miyauchi asks IDEO's Bill Moggridge about being a successful international business player in a competitive environment. Follow Miyauchi's journey through Star Alliance and CNBC.
Read the article here.
Articles / Posted: October 29 2008
IDEO Honored in the 2008 Spark! Awards
IDEO was honored with three Spark! Awards: a silver award for "The Protons," and bronze awards for both "Sustainable Living Coffin" and the My Book II for Western Digital. "The Protons" and "Sustainable Living Coffin" are from a series of concepts called Designs On—. Visit the Designs On— website here.
Read more about the 2008 Spark! Award winners here.
Articles / Posted: October 22 2008
Mark Jones and Fran Samalionis Explain How to Move an Organization from Idea to Execution
Ideas are a dime a dozen, while getting new services to market is a rare commodity. IDEO's Mark Jones and Fran Samalionis explain their strategies for execution.
Read the article here.
Articles / Posted: October 21 2008
Fred Dust on New Public Collaborations at the Community Design Center of Pittsburgh
IDEO partner and practice lead Fred Dust will be kicking off the Community Design Center of Pittsburgh’s 2008/2009 Design Excellence Lecture Series. Fred's presentation, “Tales of the City: New Public Collaborations,” focuses on how the practice of small “d” design and radical collaboration with clients and consumers allows for new methods for public process and some surprising new solutions to thinking about a city.
Articles / Posted: October 14 2008
Creativity and the Role of the Leader
In the October issue of the Harvard Business Review, Diego Rodriguez, a partner at IDEO, talks about dealing with the “lone inventor myth.” In the article "Creativity and the Role of the Leader," Diego asks readers to consider the examples of InnoCentive, Mozilla, and Wikipedia. “All are contexts that bring in lots of contributors," he explains. "And the fundamental structure of such networked organizations is not centralized and top-down." For more on Diego's thinking and to access the full article, click here.
Articles / Posted: October 10 2008
IDEO at MIT’s Systems Thinking Conference
October 23–24, 2008
IDEO will be joining a long list of global industry leaders and MIT faculty at MIT's conference on systems thinking, to be held October 23–24 on the school's campus. The event tackles some of the issues around using a systems approach to solving complex problems, such as sustainability and the environment, product design and technology strategy.
Articles / Posted: October 10 2008
‘Power on, design thinking ⇒ energy,’ with IDEO’s Ted Howes
October 15, 2008
Ted Howes, global business lead in the sustainability domain for IDEO, helps kick off the Design Program’s centennial lecture series at University of California at Davis with his talk “The Power of Design: Energy and Sustainability.”
For more information on the even, click here.