Articles / Posted: November 3 2009
IDEO Presents ‘The Future Present’ at Tokyo Design Week
More than ever, the challenges we face are global in nature. The call is now for us to find creative ways to cooperate, collaborate, and problem-solve for a better future. But how do we personalize these abstract problems? And how do we participate in shaping their solutions? It’s an enormous task for a single citizen, but a manageable undertaking when the efforts of individuals come together.
At IDEO, we feel this is an opportunity for design. “The Future” Present exhibition displays: experimentation, collaboration, evolution, and actionability. It is a participatory space that invites visitors into our design process, which makes the abstract concrete and the seemingly unimaginable possible. It turns “making dreams come true” into simple action steps and allows people to engage with an approach we call design thinking.