Articles / Posted: December 1 2007
Innovation, Growth, and Getting to Where You Want to Go
Winter 2007
Design thinking is a crucial business asset—one that can, indeed, move a company forward and improve the bottom line. To optimize this impact, Ryan Jacoby and Diego Rodriguez advise thoughtfully structuring the innovation process. They stress working on projects that improve people’s lives, and they present a “ways to grow” model that helps managers direct and assess innovation efforts.