Articles / Posted: March 15 2010

The Participation Economy

The Economist is presenting a series of online articles about design thinking in the lead-up to the magazine’s “Ideas Economy: Innovation” event in Berkeley, California. IDEO’s Tim Brown and David Fetherstonhaugh write on the power of collective contribution. Click for the full article.

Articles / Posted: March 3 2010

Paul Bennett Presents at The Economist’s ‘Big Rethink: Redesigning Business’ Summit

March 11-12, 2010

The Economist is hosting a conference to explore how today’s challenges reflect customers’ fast-changing needs. At the event, IDEO’s Paul Bennett joins the discussion about how businesses need to start thinking of new ways to compete. Click to the Economist's website for more information about the conference.

Articles / Posted: February 18 2010

IDEO Makes Fast Company’s Most Innovative Companies List

IDEO has been named one of Fast Company's 50 Most Innovative Companies of 2010.
View the full list here.

Articles / Posted: February 16 2010

PNC Virtual Wallet Named Edison Finalist for ‘Best New Product’

Virtual Wallet, an IDEO project with PNC Financial Services Group, has been chosen as a 2010 Edison Best New Products Award finalist. The awards celebrate the persistence and excellence personified by Thomas Alva Edison and work to increase America’s drive in the realm of innovation, creativity and ingenuity throughout the global economy.

Watch a live announcement about the awards on Discovery.com. (The dial-in question number is (240) 662-1815.)

Read more about the Edison Awards here.

Articles / Posted: February 10 2010

IDEO Announces the Living Climate Change Video Challenge

Presented by IDEO and hosted by DESIGN 21: Social Design Network, the Living Climate Change Video Challenge aims to extend the conversation about how daily life is shaped by climate change to a wide global audience. Entrants are invited to create their own 2-minute videos, which will be evaluated by an impressive panel of judges drawn from education, technology, media and government:

Judges for the under 18 age category
- Dr. Milton Chen, senior fellow and executive director emeritus of the George Lucas Educational Foundation
- Roshi Givechi, design director and co-lead of IDEO San Francisco
- David Kelley, founder of IDEO and the Stanford “d.school”
- Sir Ken Robinson, celebrated creativity and education expert
- Sandy Speicher, Design for Learning domain leader, IDEO

Judges for 18 and over category
- Wendy E Brawer, DESIGN 21 advisory board member and founding director of Green Map System
- Allan Chochinov, editor-in-chief, Core77.com
- Mat Hunter, chief design officer, Design Council
- Gary Hustwit, independent filmmaker
- Xeni Jardin, co-editor of BoingBoing
- Jennifer Leonard, IDEO project lead and Living Climate Change guest editor
- Bill Moggridge, director, Cooper-Hewitt, National Design Museum
- Pascal Soboll, practice lead, IDEO

For details, visit Living Climate Change.

View a PDF about the Living Climate Change Video Challenge.

Articles / Posted: February 8 2010

Design Thinker

Innovation gives leading organizations an advantage over their competition. Design thinking is an approach to innovation that draws from the designer’s toolkit, taking a human-centered approach to enable the cultivation and development of ideas into tangible strategies and offerings. It accelerates innovation to help create better solutions for the challenges facing business and society.

Design Thinker is a simulation game created ExperiencePoint in collaboration with IDEO that provides a meaningful experience with design thinking. Users compete to solve a realistic and complex challenge using design thinking, while engaging with the terms, techniques and thought patterns of successful innovators. Built for designers and non-designers alike, Design Thinker creates an energizing, practical and relevant learning experience that supports tangible business objectives using leading edge technology. The game can be easily integrated into leadership and management development programs, and its innovation content is readily linked to other key business learning modules and applied to action-learning projects.

Design Thinker is available in flexible formats: it is optimized for a half-day or full-day experience, and also available as an in-class exercise or online experience for remote, in-tact teams.

To learn more about Design Thinker, visit experiencepoint.com/sims/DesignThinker

Articles / Posted: February 2 2010

Tim Brown Joins the Sustainability Debate at Davos

Columnist and panel moderator Alice Rawsthorn asks, What exactly is sustainable design? What constitutes success? And failure? On what criteria? These issues were debated at the World Economic Forum’s annual meeting in Davos, Switzerland. The panel, “Design for Sustainability,” included William McDonough, the American architect who co-authored the book, “Cradle to Cradle”; Cameron Sinclair, co-founder of Architecture for Humanity; and IDEO's Tim Brown. Click here for the full story.

Articles / Posted: January 29 2010

Open Invitation to PCBC’s Vine Salon at IDEO

March 2, 2010, 10am - 5pm

Your invited to join the Vine Salon, “User-Based Design Solutions to Meet the Challenges of Community” — a day of hands-on workshops and collaborative design thinking exercises, followed by a wine and hors d’oeuvres reception. The event, hosted by PCBC, will take place at IDEO's Palo Alto office.
For more information about the event or to buy tickets to the event, click here.
Download the program agenda here.

Articles / Posted: January 27 2010

Sandy Speicher in ‘Back to the Future’

Sandy Speicher is included in the Metropolis article, “Back to the Future.” In the story, Sandy explains, "When you're looking at new models of education, the first question is: How much do you want to stick to the paradigm, and how much do you want to break it?” To learn more, read the full article.

Articles / Posted: January 14 2010

Embracing the Physical/Digital Divide: Projects and Inspiration from IDEO Chicago

Last night, IDEO Chicago hosted an IxDA networking / knowledge-sharing event in its brand-new Chicago studio titled “Embracing the Physical/Digital Divide: Projects and Inspiration from IDEO Chicago.” The event allowed IDEO designers to showcase cutting-edge interaction design and (re)introduce themselves to the city’s creative community.
Learn more about IxDA Chicago here.
Check out pictures of the event on IDEO's Facebook page.

Articles / Posted: January 14 2010

The Design Council in the United Kingdom Selects a New Design Officer

Mat Hunter, a former partner at IDEO, has been appointed as the new chief design officer for the Design Council in the United Kingdom.
Read the article in Design Week here.

Articles / Posted: January 6 2010

Bill Moggridge Appointed Director of the Cooper-Hewitt National Design Museum

Bill Moggridge has the incredible honor of leading the Cooper-Hewitt National Design Museum in New York as the museum's newest director. He replaces Acting Director Caroline Baumann, who stepped in after the departure of Paul Warwick Thompson last summer.

Last year, Moggridge was given the Cooper Hewitt's Lifetime Achievement award, presented by First Lady Michelle Obama. Read about the award here.

Articles / Posted: December 22 2009

Phil McKnney Interviews Ford and IDEO About the Co-Innovation of Ford Fusion

Phil McKinney moderates a podcast interview with Dave Watson from Ford and Steve Bishop from IDEO. They discuss their co-innovation project on the Ford Fusion — a collaboration resulting in the development of the next generation instrument experience. This interview addresses the challenges in creating breakthrough innovations inside large corporations, co-innovation approaches and benefits, human-centered design approaches, the value of prototyping, and keys to staying focused.
Listen to the podcast here.
Read more about the interview here.
Learn more about IDEO's work with Ford here.

Articles / Posted: December 17 2009

Change By Design Tops BusinessWeek List of Best Design and Innovation Books

Tim Brown's Change By Design tops BusinessWeek's "Best Innovation and Design Books of 2009" list. I Miss My Pencil by IDEO's Martin Bone and Kara Johnson is also recognized.

Read about the list here.

Articles / Posted: December 2 2009

‘Inspired Design is Essential — and All Too Rare’

In the Wall Street Journal, Gary Hamel writes about the power and importance of design, highlighting Tim Brown's take on design thinking. As Gary puts it, “Tim’s argument: design should be viewed instead as a fundamental business discipline that can produce insanely loyal customers and fat, chunky margins (and also help us solve global-scale challenges like pollution and poverty).” For the full article, click here. For information about Tim’s book on design thinking, Change by Design, click here.

Articles / Posted: November 24 2009

Tom Kelley Interviewed in El País and El Correo

IDEO's Tom Kelley recently spoke at Bilbao’s Global Business Conference in Spain and was interviewed by two major Spanish publication, El País and El Correo. El País is the most widely circulated newspaper in Spain.
“Nunca hay que malgastar una buena crisis,” El Correo (Read the full article in Spanish here.) “Con China sólo se puede competir con algo novedoso,” El País (Read the full article in Spanish here.)

Articles / Posted: November 16 2009

IDEO’s John Rehm at the Design Thinking Symposium

November 17-18, 2009

IDEO's John Rehm will speak at the Design Thinking Symposium in Singapore, part of the Singapore Design Festival. His talk, “Design Thinking to Transform Your Organization,” will take place on November 18.

Articles / Posted: November 7 2009

IDEO’s Intranet, The Tube, Wins Intranet Innovation Award

IDEO’s intranet, The Tube, has been honored with an Intranet Innovation Award. The IIAs are global awards that celebrate new ideas and innovative approaches to the enhancement and delivery of intranets. The goal is to find these ideas (whether large or small), and to share them with the wider community. Gold Awards are given across four different categories, each focusing on a specific aspect of intranets. Platinum Award winners are then chosen to recognize the most extraordinary entries for the year. To read more about the awards, click here.

Articles / Posted: November 4 2009

IDEO Reinvents British Manners for WIRED UK

In the December issue of WIRED UK, Ben Hammersley writes about how IDEO approaches design thinking as a practical way to solve problems. Read the full article here. To read what editor-in-chief David Rowan said about IDEO, click here.



Download the PDF here.

Articles / Posted: November 3 2009

Gentry Underwood Writes About Social Software

In “Social Software: The Other ‘Design for Social Impact,’” Gentry Underwood discusses the use of social software tools, from wikis to Facebook, in the corporate environment. Read the article on Core77 here.

Articles / Posted: October 27 2009

Tim Brown Speaks at TEDMED 2009

October 27-30, 2009

TEDMED celebrates conversations that tackle the big issues of health, from personal and public health care to devices, Hollywood, and hospitals. At the event, IDEO’s Tim Brown will ask, “What happens with a design thinking approach to health care?”

Tim’s talk is Wednesday morning. To see the full schedule, click here.

Articles / Posted: October 26 2009

Tim Brown Talks to The New York Times About Asking Questions

In the Corner Office column of The New York Times, Adam Bryant interviews Tim Brown about leadership and lessons learned. Click here for the full article in The Times.

Articles / Posted: October 21 2009

Tim Brown Writes About the Making of a Design Thinker

On Metropolis, Tim Brown writes about how he came to design. “It took years before this industrial designer realized that the true power of his craft transcended the physical object,” he explains. Read more about the making of a design thinker here .

Articles / Posted: October 19 2009

IDEO Makes the GOOD 100

GOOD magazine included “IDEO Social Impact” on its list of the GOOD 100. Others included on the list are Hillary Clinton, Electric Cars, Harlem Children’s Zone, and TEDx. Read the article here.

Articles / Posted: October 16 2009

Dubai’s First TED Talk Recapped

The Khaleej Times reported on Paul Bennett’s Dubai talk, highlighting his IDEO Facebook question, What is your dream for Dubai? Read the full story here. Join the next IDEO Facebook conversation here.

Articles / Posted: March 4 2010

IDEO Speakers at South By Southwest

SXSW offers the unique convergence of original music, independent films, and emerging technologies. IDEO joins in with Ben Fullerton a panelist on “Design for the Dark Side” and Jennifer Leonard a panelist on “Design Fiction: Props, Prototypes, Predicaments Communicating New Ideas.”

Articles / Posted: February 18 2010

IDEO Hosts Event on Behavior Change: Change+

January 21, 2010
Behavior change is more than a trend; it’s a sign of the times. Behavioral economists have joined the ranks of full-time staff at the White House, books covering the topic rank high on the New York Times best-seller list, and increasingly, businesses are asking IDEO to tackle behavior change issues, whether they are about weight loss, smoking cessation, home energy monitors, engaged banking and more.
In the spirit of experimentation, IDEO San Francisco opened its doors recently for a social event called Change+. The goal was to assemble a diverse crowd, share provocations and stimulate dialogue.
Read the several IDEO PATTERNS on behavior change here.

Download a PDF about the Change+ event.

Articles / Posted: February 17 2010

IDEO Method Card iPhone Application

The Method Card app is released as a free download with 8 cards for you to experience on your iPhone or iTouch. You can purchase the full deck of 51 cards for $4.99 within the application, eliminating the step of having to leave the app to upgrade your experience.

IDEO Method Cards were first released in 2003 as a printed deck intended as inspiration for practicing and aspiring designers, as well as those seeking a creative spark in their work. With more than ten thousand decks in distribution, an IDEA Silver award and continued coverage in the press, we are very proud of the tool’s success in the marketplace. However, as a design tool meant to help people explore new approaches and develop their own, we realized it was time to evolve its form. We wanted to experiment with a mobile platform and make it more readily available to an ecosystem of users who can take this tool to a new level. Thus, the Method Card iPhone app.

After talking to avid Method Card users, we uncovered interesting insights when translating the cards from the physical world to the virtual world. We found that users have their favorites embedded within the 51 cards, as “go-to” sets for use in the field. In addition, with the coupling of the Voice Memos app, you can now record your observations in the field while sliding through the cards. Navigation of the cards is similar to the experience of browsing through photos in the Photos app.

Use the Method Card app to take a new view, to inspire creativity, to communicate with your team, or to turn a corner in your thinking.

Share what you learn and give us your feedback at .

Articles / Posted: February 12 2010

Tim Brown Interviewed by the Huffington Post

Reporter Jonathan Daniel Harris interviewed IDEO’s Tim Brown at the World Economic Forum’s annual meeting in Davos, Switzerland. In the article, he explains that object design has a place beside public policy and corporate social responsibility. In fact, design thinking, he says, may be necessary to enact any real change from the policy side. Click to the Huffington Post for the full article.

Articles / Posted: February 9 2010

Paul Bennett Discusses Collaboration in The Independent

In an online article for the publication's business section, IDEO’s Paul Bennett writes, “Look to collaborate with those who can do what you can’t.” Click here for the full article. By Paul Bennett

Articles / Posted: February 2 2010

Follow a IDEO’s New York Social Media Week Event Via a Live Feed

February 2, 2010
This IDEO event explores the human side of social media. It's an experiment itself, in that it uses face-to-face interactions and connections to inform the way we think about and create social media tools. See what kind of provocative ideas and dialogue emerge from the experience. Watch the live stream.

Articles / Posted: February 1 2010

How Holistic Design Can Help Business

In an online article for BusinessWeek, Diego Rodriguez explains that good business outcomes treat design as a holistic process that pulls in savvy marketing and research, as well as smart ideas. For him, it's why design matters. Click here for the full article.

Articles / Posted: January 29 2010

Global Tap on Design Observer

Design Observer’s Ernerst Beck highlights GlobalTap, a way to bring water to haves and have-nots alike with one simple system. Click here to read the full article.

Articles / Posted: January 20 2010

Forbes’ Saj-nicole Joni Interviews Tim Brown About Design Thinking

Forbes columnist Saj-nicole Joni interviews Tim Brown about why the world needs more design thinking. Read the full article.

Articles / Posted: January 14 2010

IDEO Introduces Designs On– Food

Food is a complex topic — it touches on the essence of our being and our culture, all while transforming our lives in fundamental ways. Designs On– approaches food with the eyes of someone ready to enjoy a succulent meal. The results are fresh and provocative. The designers were willing to go off the beaten path, to question their personal assumptions and to move beyond the realm of expected possibilities. Designs On– Food is the third in a series of concepts, following the the topics of global warming and time.

View the Designs On– website at www.designs-on.com.

View the PDF.

Articles / Posted: January 12 2010

‘Decisions by Design: Stop Deciding, Start Designing’

IDEO's Colin Raney and Ryan Jacoby wrote, “Decisions by Design: Stop Deciding, Start Designing,” in the Winter 2010 issue of Rotman, the magazine for the Rotman School of Management at the University of Toronto.

View the PDF.

Articles / Posted: January 6 2010

Paul Bennett Says the Biggest Idea Might be Learning to Think Small

Paul Bennett’s article in London's Financial Times, “The Biggest Idea Might be Learning to Think Small,” highlights his recent trip to Bangladesh, where he met Nobel Peace Prize recipient Muhammad Yunus. While in India, Paul learned from the Grameen organization, its micro-financing banking system, and its collaboration with global French food group, Danone.
Read the article here or find it in the Business Life section of the Financial Times’s print version.

Articles / Posted: December 18 2009

Change By Design on Fast Company’s Best Business Books of 2009 List

Tim Brown's Change By Design made Fast Company's list, "The Best Business Books of 2009."
Read the magazine's review of the book here. Learn more about the full list here.

Articles / Posted: December 14 2009

HCD Toolkit Highlighted on Boing Boing

Boing Boing’s Cory Doctorow highlights IDEO's Human-Centered Design Toolkit and its option for a free download. People across the Web have downloaded more than 23,000 copies of the toolkit.

Articles / Posted: December 1 2009

IDEO Reimagines the Lowly Thermostat

Reporter Tim McKeough highlights the ideas of design director Martin Bone and IDEO materials expert Kara Johnson. "We were trying to study things that get overlooked," explained Martin, noting that he's dismayed by uninspired "everyday things like thermostats, switches, and plugs." Kara Johnson adds that the redesigned thermostat is largely about making our interaction with such objects more human. The pair recently published the product, along with 11 other experiments, in I Miss My Pencil. For the full story, click here.

Articles / Posted: November 23 2009

Tim Brown and Jocelyn Wyatt in the Stanford Social Innovation Review

By Tim Brown and Jocelyn Wyatt
Designers have traditionally focused on enhancing the look and functionality of products. Recently, they have begun using design tools to tackle more complex problems, such as finding ways to provide low-cost healthcare throughout the world. Businesses were first to embrace this new approach—called design thinking—now nonprofits are beginning to adopt it too. Read Tim and Jocelyn’s article here.
Download the PDF here.

Articles / Posted: November 10 2009

IDEO Wins Sustainable Suite Design Competition

The USGBC, American Society of Interior Designers (ASID), and The Network of the Hospitality Industry (NEWH) together announced the winner of the first ever Sustainable Suite Design Competition. The competition showcased the best hospitality design strategies that boast environmental responsibility while enhancing the guest experience. Out of 65 professional design entries, IDEO and WATG took the top prize for their suite, Haptik. For more information, click here.

Articles / Posted: November 6 2009

Bill Moggridge at User Friendly 2009

November 14, 2009

IDEO's Bill Moggridge will present his book and his experience in interaction design at User Friendly 2009 in Shanghai, China.

Articles / Posted: November 3 2009

IDEO Presents ‘The Future Present’ at Tokyo Design Week

More than ever, the challenges we face are global in nature. The call is now for us to find creative ways to cooperate, collaborate, and problem-solve for a better future. But how do we personalize these abstract problems? And how do we participate in shaping their solutions? It’s an enormous task for a single citizen, but a manageable undertaking when the efforts of individuals come together.

At IDEO, we feel this is an opportunity for design. “The Future” Present exhibition displays: experimentation, collaboration, evolution, and actionability. It is a participatory space that invites visitors into our design process, which makes the abstract concrete and the seemingly unimaginable possible. It turns “making dreams come true” into simple action steps and allows people to engage with an approach we call design thinking.

Articles / Posted: October 30 2009

IDEO Wins Four Spark Awards

IDEO was awarded four Spark Awards in 2009.

Spark! award:
Virtual Wallet Interactive Banking Experience for PNC Bank

Gold award:
Bedsider for The National Campaign to Prevent Teen and Unplanned Pregnancy Nurse Knowledge Exchange for Kaiser Permanente

Bronze award: IDEO’s Tube.

Spark is a competition created to support “multidisciplinary, multicultural, global, and aspirational design for all.” The award ceremony was held at Autodesk in San Francisco, California, on October 29. Read more about the award entries here.

Articles / Posted: October 26 2009

IDEO’s Sue Siddall Speaks at Design Week

IDEO’s Sue Siddall will speak at Barcelona Design Week with Michael Thomson, founder of Design Connect and former president of the Bureau of European Design Associations. The event is running alongside two European Commission-funded initiatives, the Innovation Festival Barcelona and European Year of Creativity and Innovation 2009.

Activities at the BCN Design Week will include a session on designing mobile telephone experiences, a conference on design thinking, and a design management awards ceremony.

Articles / Posted: October 26 2009

Fred Dust at Aspen In New York: Capitalism and the Future

November 3-4, 2009

IDEO's Fred Dust will serve on a Panel at Aspen In New York: Capitalism and the Future, sponsored by the The Aspen Institute Business and Society Program.

Articles / Posted: October 21 2009

Design Observer’s Debbie Millman Talks with Tim Brown

Tim Brown is interviewed on Design Observer’s “Design Matters with Debbie Millman,” where he reviews his career at IDEO, explores the impact of design processes (drawing and storytelling), as well as discussing his new book, Change By Design. Listen to the interview here.

Articles / Posted: October 17 2009

IDEO and the Center for Information Therapy Team Up

IDEO’s Connected Health team and the Center for Information Therapy joined forces to identify novel ways to bring information therapy to patients at safety-net organizations. The California Healthcare Foundation funded the effort, which included a workshop where IDEO provided design process expertise, the center provided content expertise, and a variety of physicians from primary-care safety-net clinics provided field expertise. A workshop deliverable, posted on the Center for Information Therapy’s website, summarizes the workshop’s outcomes.

Articles / Posted: October 13 2009

An IDEO Know-How on Fora.tv

FORA.tv is featuring IDEO’s Know-How Talks online. The first of the batch is Scott Dadich talking about designing Wired magazine and developing a creative culture. IDEO’s Neil Stevenson and Sandy Speicher introduce the talk. Watch the video here.

For a list of all IDEO Know-How Talks, click here.