Sandy Speicher, who heads the Design for Learning efforts at IDEO, provides lessons for architects and designers creating the schools of tomorrow.

View the PDF

When attempting to solve wicked problems, creative thinkers must design systems that influence people’s behavior on a mass scale. IDEO’s Ilya Prokopoff and Fred Dust talk about designing systems at scale to solve some of the world’s big problems.

View the PDF

James Moed discusses how businesses can best identify opportunities that can be used to create new business growth in the current economic climate.

View the PDF

Adam Mack and Aaron Sklar of IDEO discuss the three tools that will make the strongest contribution when designing for social impact.

View the PDF

"Design research is most valuable when it is treated as integral to the innovation process rather than as an external activity."

View the PDF

"Our experience creating successful innovations at IDEO tells us again and again that the best efforts come from organizations that solve for human desirability."

View the PDF

"In the world of 'design thinking,' acknowledging risk is the first step toward taking action, and with action comes insight, evidence, and real options."

View the PDF

"In order to do a better job of developing, communicating, and pursuing a strategy, the head of IDEO says, you need to learn to think like a designer. Here's his five-point plan for how to make the leap."

View the PDF

SXSW offers the unique convergence of original music, independent films, and emerging technologies. IDEO joins in with Ben Fullerton a panelist on “Design for the Dark Side” and Jennifer Leonard a panelist on “Design Fiction: Props, Prototypes, Predicaments Communicating New Ideas.”

March 11-12, 2010

The Economist is hosting a conference to explore how today’s challenges reflect customers’ fast-changing needs. At the event, IDEO’s Paul Bennett joins the discussion about how businesses need to start thinking of new ways to compete. Click to the Economist's website for more information about the conference.

January 21, 2010
Behavior change is more than a trend; it’s a sign of the times. Behavioral economists have joined the ranks of full-time staff at the White House, books covering the topic rank high on the New York Times best-seller list, and increasingly, businesses are asking IDEO to tackle behavior change issues, whether they are about weight loss, smoking cessation, home energy monitors, engaged banking and more.
In the spirit of experimentation, IDEO San Francisco opened its doors recently for a social event called Change+. The goal was to assemble a diverse crowd, share provocations and stimulate dialogue.
Read the several IDEO PATTERNS on behavior change here.

Download a PDF about the Change+ event

IDEO has been named one of Fast Company's 50 Most Innovative Companies of 2010.
View the full list here.

Keep people at the center of your work. Ask them how to help, see what they do, and learn from the facts you gather. IDEO has become a leader in design and innovation by keeping people at the center of the design process. These cards show some of the methods we use to inspire great design. Each card describes one method and includes a brief story about how and when to use it. This app isn’t a “how to” guide. It’s a design tool meant to help you explore new approaches and develop your own. Use the deck of 51 cards to take a new view and inspire creativity. The Method Card app is released as a free download with 8 cards for you to experience on your iPhone or iTouch. You can purchase the full deck of 51 cards for $4.99 within the application, eliminating the step of having to leave the app to upgrade your experience.

Virtual Wallet, an IDEO project with PNC Financial Services Group, has been chosen as a 2010 Edison Best New Products Award finalist. The awards celebrate the persistence and excellence personified by Thomas Alva Edison and work to increase America’s drive in the realm of innovation, creativity and ingenuity throughout the global economy.

Watch a live announcement about the awards on Discovery.com. (The dial-in question number is (240) 662-1815.)

Read more about the Edison Awards here.

Reporter Jonathan Daniel Harris interviewed IDEO’s Tim Brown at the World Economic Forum’s annual meeting in Davos, Switzerland. In the article, he explains that object design has a place beside public policy and corporate social responsibility. In fact, design thinking, he says, may be necessary to enact any real change from the policy side. Click to the Huffington Post for the full article.

Presented by IDEO and hosted by DESIGN 21: Social Design Network, the Living Climate Change Video Challenge aims to extend the conversation about how daily life is shaped by climate change to a wide global audience. People of all ages are invited to create their own 2-minute videos, which will be evaluated by a panel of expert judges drawn from education, technology, media, and government.

For details, including prize information, visit Living Climate Change.

View a PDF about the Living Climate Change Video Challenge

In an online article for the publication's business section, IDEO’s Paul Bennett writes, “Look to collaborate with those who can do what you can’t.” Click here for the full article. By Paul Bennett

Design Thinker is a simulation game created ExperiencePoint in collaboration with IDEO that provides a meaningful experience with design thinking. Users compete to solve a realistic and complex challenge using design thinking, while engaging with the terms, techniques and thought patterns of successful innovators. Built for designers and non-designers alike, Design Thinker creates an energizing, practical and relevant learning experience that supports tangible business objectives using leading edge technology. The game can be easily integrated into leadership and management development programs, and its innovation content is readily linked to other key business learning modules and applied to action-learning projects.

To learn more about Design Thinker, visit experiencepoint.com/sims/DesignThinker

February 2, 2010
This IDEO event explores the human side of social media. It's an experiment itself, in that it uses face-to-face interactions and connections to inform the way we think about and create social media tools. See what kind of provocative ideas and dialogue emerge from the experience. Watch the live stream.

Columnist and panel moderator Alice Rawsthorn asks, What exactly is sustainable design? What constitutes success? And failure? On what criteria? These issues were debated at the World Economic Forum’s annual meeting in Davos, Switzerland. The panel, “Design for Sustainability,” included William McDonough, the American architect who co-authored the book, “Cradle to Cradle”; Cameron Sinclair, co-founder of Architecture for Humanity; and IDEO's Tim Brown. Click here for the full story.

In an online article for BusinessWeek, Diego Rodriguez explains that good business outcomes treat design as a holistic process that pulls in savvy marketing and research, as well as smart ideas. For him, it's why design matters. Click here for the full article.

March 2, 2010, 10am - 5pm

Your invited to join the Vine Salon, “User-Based Design Solutions to Meet the Challenges of Community” — a day of hands-on workshops and collaborative design thinking exercises, followed by a wine and hors d’oeuvres reception. The event, hosted by PCBC, will take place at IDEO's Palo Alto office.
For more information about the event or to buy tickets to the event, click here.
Download the program agenda here.

Design Observer’s Ernerst Beck highlights GlobalTap, a way to bring water to haves and have-nots alike with one simple system. Click here to read the full article.

Sandy Speicher is included in the Metropolis article, “Back to the Future.” In the story, Sandy explains, "When you're looking at new models of education, the first question is: How much do you want to stick to the paradigm, and how much do you want to break it?” To learn more, read the full article.

Forbes columnist Saj-nicole Joni interviews Tim Brown about why the world needs more design thinking. Read the full article.

Last night, IDEO Chicago hosted an IxDA networking / knowledge-sharing event in its brand-new Chicago studio titled “Embracing the Physical/Digital Divide: Projects and Inspiration from IDEO Chicago.” The event allowed IDEO designers to showcase cutting-edge interaction design and (re)introduce themselves to the city’s creative community.
Learn more about IxDA Chicago here.
Check out pictures of the event on IDEO's Facebook page.

Food is a complex topic — it touches on the essence of our being and our culture, all while transforming our lives in fundamental ways. Designs On– approaches food with the eyes of someone ready to enjoy a succulent meal. The results are fresh and provocative. The designers were willing to go off the beaten path, to question their personal assumptions and to move beyond the realm of expected possibilities. Designs On– Food is the third in a series of concepts, following the the topics of global warming and time.

View the Designs On– website at www.designs-on.com.

View the PDF

Mat Hunter, a former partner at IDEO, has been appointed as the new chief design officer for the Design Council in the United Kingdom.
Read the article in Design Week here.

IDEO's Colin Raney and Ryan Jacoby wrote, “Decisions by Design: Stop Deciding, Start Designing,” in the Winter 2010 issue of Rotman, the magazine for the Rotman School of Management at the University of Toronto.

View the PDF

Bill Moggridge has the incredible honor of leading the Cooper-Hewitt National Design Museum in New York as the museum's newest director. He replaces Acting Director Caroline Baumann, who stepped in after the departure of Paul Warwick Thompson last summer.

Last year, Moggridge was given the Cooper Hewitt's Lifetime Achievement award, presented by First Lady Michelle Obama. Read about the award here.

Paul Bennett’s article in London's Financial Times, “The Biggest Idea Might be Learning to Think Small,” highlights his recent trip to Bangladesh, where he met Nobel Peace Prize recipient Muhammad Yunus. While in India, Paul learned from the Grameen organization, its micro-financing banking system, and its collaboration with global French food group, Danone.
Read the article here or find it in the Business Life section of the Financial Times’s print version.

Phil McKinney moderates a podcast interview with Dave Watson from Ford and Steve Bishop from IDEO. They discuss their co-innovation project on the Ford Fusion — a collaboration resulting in the development of the next generation instrument experience. This interview addresses the challenges in creating breakthrough innovations inside large corporations, co-innovation approaches and benefits, human-centered design approaches, the value of prototyping, and keys to staying focused.
Listen to the podcast here.
Read more about the interview here.
Learn more about IDEO's work with Ford here.

Tim Brown's Change By Design made Fast Company's list, "The Best Business Books of 2009."
Read the magazine's review of the book here. Learn more about the full list here.

Tim Brown's Change By Design tops BusinessWeek's "Best Innovation and Design Books of 2009" list. I Miss My Pencil by IDEO's Martin Bone and Kara Johnson is also recognized.

Read about the list here.

Boing Boing’s Cory Doctorow highlights IDEO's Human-Centered Design Toolkit and its option for a free download. People across the Web have downloaded more than 23,000 copies of the toolkit.

In the Wall Street Journal, Gary Hamel writes about the power and importance of design, highlighting Tim Brown's take on design thinking. As Gary puts it, “Tim’s argument: design should be viewed instead as a fundamental business discipline that can produce insanely loyal customers and fat, chunky margins (and also help us solve global-scale challenges like pollution and poverty).” For the full article, click here. For information about Tim’s book on design thinking, Change by Design, click here.

Reporter Tim McKeough highlights the ideas of design director Martin Bone and IDEO materials expert Kara Johnson. "We were trying to study things that get overlooked," explained Martin, noting that he's dismayed by uninspired "everyday things like thermostats, switches, and plugs." Kara Johnson adds that the redesigned thermostat is largely about making our interaction with such objects more human. The pair recently published the product, along with 11 other experiments, in I Miss My Pencil. For the full story, click here.

IDEO's Tom Kelley recently spoke at Bilbao’s Global Business Conference in Spain and was interviewed by two major Spanish publication, El País and El Correo. El País is the most widely circulated newspaper in Spain.
“Nunca hay que malgastar una buena crisis,” El Correo (Read the full article in Spanish here.) “Con China sólo se puede competir con algo novedoso,” El País (Read the full article in Spanish here.)

By Tim Brown and Jocelyn Wyatt
Designers have traditionally focused on enhancing the look and functionality of products. Recently, they have begun using design tools to tackle more complex problems, such as finding ways to provide low-cost healthcare throughout the world. Businesses were first to embrace this new approach—called design thinking—now nonprofits are beginning to adopt it too. Read Tim and Jocelyn’s article here.
Download the PDF here.

November 17-18, 2009

IDEO's John Rehm will speak at the Design Thinking Symposium in Singapore, part of the Singapore Design Festival. His talk, “Design Thinking to Transform Your Organization,” will take place on November 18.

The USGBC, American Society of Interior Designers (ASID), and The Network of the Hospitality Industry (NEWH) together announced the winner of the first ever Sustainable Suite Design Competition. The competition showcased the best hospitality design strategies that boast environmental responsibility while enhancing the guest experience. Out of 65 professional design entries, IDEO and WATG took the top prize for their suite, Haptik. For more information, click here.

IDEO’s intranet, The Tube, has been honored with an Intranet Innovation Award. The IIAs are global awards that celebrate new ideas and innovative approaches to the enhancement and delivery of intranets. The goal is to find these ideas (whether large or small), and to share them with the wider community. Gold Awards are given across four different categories, each focusing on a specific aspect of intranets. Platinum Award winners are then chosen to recognize the most extraordinary entries for the year. To read more about the awards, click here.

November 14, 2009

IDEO's Bill Moggridge will present his book and his experience in interaction design at User Friendly 2009 in Shanghai, China.

In the December issue of WIRED UK, Ben Hammersley writes about how IDEO approaches design thinking as a practical way to solve problems. Read the full article here. To read what editor-in-chief David Rowan said about IDEO, click here.

Download the PDF here.

October 30 – November 3, 2009

IDEO’s "The Future Present" exhibition is at Midtown in Tokyo this week. The effort is part of Tokyo Design Week.

“The Future Present” is a participatory space that invites visitors into IDEO’s design process, displaying experimentation, collaboration, evolution, and actionability.

In “Social Software: The Other ‘Design for Social Impact,’” Gentry Underwood discusses the use of social software tools, from wikis to Facebook, in the corporate environment. Read the article on Core77 here.

IDEO received a top Spark Award for PNC Bank’s Virtual Wallet, two Gold awards for Bedsider for The National Campaign to Prevent Teen and Unplanned Pregnancy and Nurse Knowledge Exchange for Kaiser Permanente, and a Bronze award for IDEO’s Tube.

Spark is a competition created to support “multidisciplinary, multicultural, global, and aspirational design for all.” Read more about the award entries here.

October 27-30, 2009

TEDMED celebrates conversations that tackle the big issues of health, from personal and public health care to devices, Hollywood, and hospitals. At the event, IDEO’s Tim Brown will ask, “What happens with a design thinking approach to health care?”

Tim’s talk is Wednesday morning. To see the full schedule, click here.

IDEO’s Sue Siddall will speak at Barcelona Design Week with Michael Thomson, founder of Design Connect and former president of the Bureau of European Design Associations. The event is running alongside two European Commission-funded initiatives, the Innovation Festival Barcelona and European Year of Creativity and Innovation 2009.

Activities at the BCN Design Week will include a session on designing mobile telephone experiences, a conference on design thinking, and a design management awards ceremony.

In the Corner Office column of The New York Times, Adam Bryant interviews Tim Brown about leadership and lessons learned. Click here for the full article in The Times.

November 3-4, 2009

IDEO's Fred Dust will serve on a Panel at Aspen In New York: Capitalism and the Future, sponsored by the The Aspen Institute Business and Society Program.

On Metropolis, Tim Brown writes about how he came to design. “It took years before this industrial designer realized that the true power of his craft transcended the physical object,” he explains. Read more about the making of a design thinker here .

Tim Brown is interviewed on Design Observer’s “Design Matters with Debbie Millman,” where he reviews his career at IDEO, explores the impact of design processes (drawing and storytelling), as well as discussing his new book, Change By Design. Listen to the interview here.

GOOD magazine included “IDEO Social Impact” on its list of the GOOD 100. Others included on the list are Hillary Clinton, Electric Cars, Harlem Children’s Zone, and TEDx. Read the article here.

IDEO’s Connected Health team and the Center for Information Therapy joined forces to identify novel ways to bring information therapy to patients at safety-net organizations. The California Healthcare Foundation funded the effort, which included a workshop where IDEO provided design process expertise, the center provided content expertise, and a variety of physicians from primary-care safety-net clinics provided field expertise. A workshop deliverable, posted on the Center for Information Therapy’s website, summarizes the workshop’s outcomes.

The Khaleej Times reported on Paul Bennett’s Dubai talk, highlighting his IDEO Facebook question, What is your dream for Dubai? Read the full story here. Join the next IDEO Facebook conversation here.

FORA.tv is featuring IDEO’s Know-How Talks online. The first of the batch is Scott Dadich talking about designing Wired magazine and developing a creative culture. IDEO’s Neil Stevenson and Sandy Speicher introduce the talk. Watch the video here.

For a list of all IDEO Know-How Talks, click here.

Renee Montagne interviews Tim Brown about his book Change By Design. Tim explains how IDEO uses design techniques and strategies to solve problems for clients in the health-care industry, including the Centers for Disease Control and Prevention and Kaiser Permanente. Listen to the interview here.

The New York Times shows off Eileen Fisher's shifting silhouette. IDEO worked with Eileen Fisher’s namesake company to help it show people its clothes in a different light. IDEO embarked on comprehensive research, watching younger Fisher employees put together outfits, visiting customers’ homes to study their wardrobes and even accompanying some on shopping trips. Read the full article here.

Reporter David A. Price highlights Tim Brown’s Change By Design in The Wall Street Journal. Read the full article here.

October 16, 2009

David Kelley will speak on innovations in education at the Nueva Gifted Learning Conference, held at the Nueva School in Hillsborough, California.

October 10, 2009

IDEO’s Paul Bennett will speak at TEDx Dubai, asking, “What is YOUR dream for Dubai?” For a preview of Paul at TEDx Dubai, listen to his interview on Dubai’s “Nightline with James Piecowye.”

Watch a video of the talk here.

IDEO’s Paul Bennett was interviewed on Dubai’s “Nightline with James Piecowye,” one of the UAE’s top talk radio shows. The interview anticipates Paul’s presentation at TEDx Dubai on Tuesday, October 10, 2009.

Listen to the podcast here.

IDEO’s Axel Unger is featured in the article “Design Moves Into the Spotlight,” published in Pharma Marketing Journal. Axel discusses the important role design can play in the healthcare industry.

Download the article in English here
Laden sie hier den vollständigen Artikel herunter

Axel Unger von IDEO im Interview mit dem Pharma Marketing Journal. In dem Artikel “Design rückt in den Mittelpunkt” beschreibt er die Schlüsselrolle von Design im Bereich Healthcare.

Laden sie hier den vollständigen Artikel herunter
Download the article in English here

Reporter George Beane at Metropolis highlights Tim Brown and his book Change by Design, after attending a talk at the New School’s David Schwartz Fashion Education Center in New York. Read the full story here.

As part of a special package on design schools, BusinessWeek named twenty-one people who will change business. Among them: David Aycan, one of about 18 business designers at IDEO. Read the full story here.

At TEDGlobal in London, Tim Brown talked about how design got small — and why it’s big again. Design is moving beyond the object displayed in lifestyle magazines or on pedestals in museums of modern art. It’s returning to its roots, when design thinkers like Isambard Brunel created innovative breakthroughs.
Watch the video of Tim's talk here.

Fast Company’s Noah Robischon highlights Living Climate Change, as a place to imagine what that future will look like through design thinking. Join the discussion at LivingClimateChange.com.

Alice Rawsthorn, a design critic writing for the International Herald Tribune and The New York Times, reviews Tim Brown’s book Change By Design, which tells how design thinking can transform organizations and inspire innovation. The article highlights Tim’s view that the best design thinkers today are applying their skills to problems that matter. Read the story or Tim's blog.

IDEO’s Tim Brown writes about design thinking in BusinessWeek. He explains how businesses can transform the way they work by tapping frontline staff to engineer change. Read the article here.

BNET's Paul Sloan interviews Tim Brown about his new book Change By Design and asks how design thinking can help companies innovate.
Read the article here.

Michael Arndt, senior editor for Innovation and Design at BusinessWeek, interviews IDEO’s Tim Brown in “Why Businesses Should Think Like Designers.”

Listen to the podcast here.

September 22-25, 2009

IDEO's Doug Solomon will attend the Fifth Annual Meeting of the Clinton Global Initiative hosted by former President Bill Clinton. Meeting attendees include President Barack Obama, President Paul Kagame of Rwanda, Coca-Cola CEO Muhtar Kent, and other leading voices from the corporate, nonprofit, and government sectors. Doug will participate in the seminar "Becoming Embedded: Co-creating Business with the Community."
Watch the live webcast here. (Forward to 20 minutes into the video to watch the panel)

September 23-24, 2009

IDEO’s Gentry Underwood and Pixar’s Michael B. Johnson present “Social Networking Meet Social Engineering: Building software for the busy workplace” at PICNIC Amsterdam. The talk addresses Web 2.0 technologies in the workplace and the need for a human-centered approach.

September 23-24, 2009

IDEO’s Paul Bennett will speak on “Designing Tomorrow” at “You Are In Contro” in Reykjavik, hosted by the Icelandic Music Export. The conference will address the latest developments in digital music, media, and the arts.

The New Schools Venture Fund has just released the report from its May 2009 event, which featured David Kelley as the keynote speaker and session support from Beth Viner and Sandy Speicher. The report discusses how education entrepreneurs can think about innovation and includes an in-depth overview of the keynote presentation.

To download "Innovating Toward Excellence: Education Entrepreneurs and the Transformation of Public Education: A Report on the Tenth Annual New Schools Summit," click here.

Architecture for Humanity recently announced the winners of the 2009 Open Architecture Challenge. This year the competition was focused on classroom design. IDEO's design for Rumi Schools of Excellence was selected to win the Urban Classroom Upgrade category. More than 1,000 design teams from 65 countries registered for the competition. The winning designs were selected from more than 400 qualified entries, each rated on feasibility, sustainability, and innovation in the learning environment.

Read about the winners here.

Forbes magazine's Kerry Dolan covers the IDEO's Ripple Effect project with Acumen Fund. The project addresses the need for clean water transport solutions in developing nations, specifically India and Kenya.

Read the article here.

September 11, 2009

IDEO CTO Doug Solomon presented at the Chicago 2016 Summit on Sport and Sustainability where he shared the work behind a collaborate effort between IDEO and Digital Kitchen titled "Engaging New Audiences."
Watch the video here.

September 8, 2009

IDEO’s Tim Brown and Acumen Fund's Jacqueline Novogratz speak on “Putting the People First: Human Centered Poverty Alleviation.” The event will be held at Stanley Hall at the University of California in Berkeley and is open to the public.
For more information, click here.
To watch video clips of the talk, click here.
Read the Acumen Fund blog post about the talk here.

In “What the Obama Administration Is Learning from Facebook, Google, and Ideo,” reporter Eliot Van Buskirk chronicles the recent efforts of John Berry, the head of the Office of Personnel Management for Barack Obama. Berry, tasked by the President to make government work “cool again,” visited IDEO and found what he called “phenomenal people, outside-the-box thinking, [and] creative approaches to how they manage people.”

IDEO's Jocelyn Wyatt writes for the Innovation in Evaluation blog this week. Her post "How Might We Put People at the Center of Evaluation?" discusses IDEO's work with International Development Enterprises (IDE) in Ethiopia and VisionSpring in India.

"Design's Odd Couple" by IDEO's James Moed and Fran Samalionis was recently published in Touchpoint, the new journal of the Service Design Network. In the article, Moed (a business strategist) and Samalionis (a service designer) explore their contrasting experiences with the people and places around them.

View the PDF

September 1-3, 2009

On September 1, IDEO's Sally Madsen will be presenting at the Social Capital Markets conference for a panel titled “Disruptive innovation: Three successful approaches to scaling impact.” She will be representing the Ripple Effect project with Acumen Fund.
Patrice Martin and Jocelyn Wyatt will lead a workshop with SustainAbility on the "Future of Corporate Capitalism: Connecting Money with Meaning and the Leadership Imperative of Corporations" at the BeDo Intrapreneurs event.

On September 2, Doug Solomon speaks on the panel “ICT4 Who? Helping Specific Groups Using Tech for Impact.” Aaron Sklar and Tatyana Mamut will lead a session titled "Human Centered Evaluation."

August 15 - Oct 15, 2009

The Design for Giving Contest is motivating schools across India to reimagine the act of giving. Taking place from August 15th to Oct 15th, the contest involves more than 30,000 schools across India. School children will design and implement solutions to help people in need. The goal of this movement is to help children realize that they can "be the change" they want to see in the world.

The Design for Giving Contest is part of the “Joy of Giving” week and is organized by the Riverside School, Ahmedabad and GiveIndia. Knowledge partners include Stanford’s d.school and IDEO.

IDEO’s Doug Solomon writes on tackling some of the world's biggest problems by applying design thinking to social impact issues in “Innovation in Evaluation: an Introduction.”

IDEO's Tom Hulme writes on the need for a networked and holistic approach to innovation for The Future of Innovation project. The project book will be published by Gower in November 2009.

Read the article here.

Print magazine is hosting a live webcast on Aug. 4 with Joshua Onysko, founder and CEO of Pangea Organics, as well as Josh Ivy, the skincare company's lead designer.

Read about IDEO's work with Pangea here.

In “Ripple Effect: Finding safe drinking water is one problem; distributing it is quite another,” Ernest Beck writes about IDEO’s Ripple Effect project.

Read the article here.

Fast Company reports on the IDEA Awards in "Big Awards for the Year's Best Industrial Design." IDEO topped the list for design firms with 8 wins.
Read the article here.

IDEO topped the list of IDSA award winners with eight IDEA awards. Winning designs ranged from human-centered design to research to industrial design. See the gallery on the IDSA’s website here.

A lot of Chinese companies agree that industrial design breeds enormous business value, while at the same time they consider industrial design to be nothing more than an add-on incremental innovation, the goal of which is limited to making products lighter, smaller or better-looking. So how will industrial design contribute to those Chinese companies that are eager to step beyond their status quo?

下载PDF

July 27 - 29, 2009

IDEO's Aaron Sklar will be a panelist at Weight of the Nation, the Center for Disease Control's inaugural conference on obesity prevention and control. Aaron will serve on the "Leveraging Social Marketing to Reduce Adolescent Obesity" panel.

Weight of the Nation is hosted by CDC’s Division of Nutrition, Physical Activity, and Obesity, in collaboration with the Robert Wood Johnson Foundation, the Association of State and Territorial Public Health Nutrition Directors, the Directors of Health Promotion and Education, and the National Association of Chronic Disease Directors.

Bill Moggridge was honored at a White House luncheon with Michelle Obama along with 9 other recipients of the National Design Award, sponsored by the Cooper-Hewitt. Bill received the lifetime achievement award. Read the full story from The New York Times here.

James Duncan Davidson shares his running notes from Tim Brown’s TEDGlobal 2009 presentation in Oxford, England. Tim talked about how design got small—and can be big again.

IDEO's Arna Ionescu writes on gaining a competitive advantage through design thinking in Australasian BioTechnology. The article is based on her workshop presentation at AusMedTech 2009.

To read the article online, click here and scroll to page 52.

View the PDF

IDEO's Ripple Effect project with the Acumen Fund and the Gates Foundation, which explores innovation around clean water transport in developing countries, was profiled on Triple Pundit.

Read the article here.

In "IDEO targets schools in climate change initiative," Design Week covers IDEO's work with Oxfam to help young people understand and engage with climate change.

Read the article here.

TED, a nonprofit devoted to “Ideas Worth Spreading,” blogged about the collaboration of IDEO with the Bill & Melinda Gates Foundation, IDE, Heifer International and ICRW and the resulting Human-Centered Design (HCD) — a system used by multinational corporations to develop design solutions at the intersection of desirability, feasibility, and viability.

As part of the Designers Accord’s Case Studies in Sustainability, Alissa Walker writes about IDEO’s collaboration with the Gates Foundation, IDE, Heifer, and the International Center for Research on Women to create the Human-Centered Design Toolkit. Read the full story here. To learn more about or to download the Human-Centered Design Toolkit, click here. Find out more about the Designers Accord here.

This article by IDEO's Fran Samalionis, is published in the new book Designing Services with Innovative Methods by Satu Miettinen and Mikko Koivisto.

View the PDF

ID magazine awarded IDEO a design distinction in its Annual Design Review 2009 for work on the Peek. According to the magazine, “It’s a game-changer,” and praised the interface and cheap access, explaining, “It’s all part of the easy-tech revolution.” Click here for the full article.

Fast Company blogger Craig Pelkey-Landes writes on IDEO’s method card deck in “IDEO Method Cards Turn, Um, 7!” Read the article here.

VisionSpring blogs about their partnership with IDEO and developing a model for integrating eye care for children in India.
Click here for the full discussion.
Click here to read about the VisionSpring project.

BusinessWeek’s “Innovation of the Week” podcast highlights Kara Johnson’s latest book, I Miss My Pencil (co-authored with Martin Bone). In the interview with BusinessWeek, Kara walk listeners through the book’s freewheeling experimentation. Listen to the podcast here or visit the I Miss My Pencil website.

IDEO’s Boston office hosted “The Big Reset,” an event for friends and thought leaders to reflect on how today’s economy may shape tomorrow’s business opportunities. Check out the event and the ongoing discussion here.

June 24, 2009

Why do many internal Web 2.0 systems fail to thrive? Is it culture? Fear of new technology? Unspoken rules around collaboration and competition? Designing solutions that work means finding triggers for individual motivation, insisting on simple and intuitive UI, and integrating into existing workflows. IDEO’s Gentry Underwood shares key insights derived from his experience building knowledge sharing systems internally in his talk, “How to build collaborative software that people will actually use.” For more information about the conference, click here.

June 23, 2008

Jocelyn Wyatt will speak at the National Conference on Volunteering and Service in San Francisco. She will participate in two panel discussions – one on innovation and one on social intrapreneurship.

PATTERNS is an ongoing effort that lets the IDEO team share some of the common insights we see bubbling up across projects, as well as out in the world. They are a foundation for intuition. A way to elevate insights to the level of cultural impact. And a way to tap into IDEO's collective intelligence to do better work for our clients — even faster.

IDEO kicks off PATTERNS with Business in Beta by Colin Raney, who considers how to build a business around a new-to-world concept or in an unknown market.

Visit the PATTERNS site here.

Paul Bennett was interviewed on Survival of the Fastest. The initiative is the product of a partnership between London Business School, the Daily Telegraph and Google, and aims to provide “unique bite-sized insights contributed by some of the UK’s leading organisations.”

View the video clips here:
• “The importance of asking the right questions”
• “What will winning organisations look like in 18 months' time?”
• “How do business leaders prepare for the upturn?”

IDEO’s Tim Brown is part of a new iGoogle launch of homepages created by world-renowned celebrities and thought leaders, including Al Gore, Arianna Huffington, and Dave Matthews. Add some of Tim’s favorite gadgets to your own homepage with just a click. There are sketches of IDEO mind maps, photos of our global offices, updates from Tim’s blog about Design Thinking, as well feeds from his top online picks, including Bringatrailer.com for finding great vintage cars.

Core77 reviews Martin Bone and Kara Johnson’s recently released book, I Miss My Pencil. The 240-page tome considers what inspires designers to design. The authors provoke new ways of seeing the objects that surround us. Click here for the full review on Core77.

Financial Times reporter Sarah Murray spoke with IDEO’s Sabine Müllauer, based out of IDEO’s Munich office, about designing medical devices. In the article, Sabine explained, “The concept of old age has changed significantly in last few decades. They’re working, very active, participating in sports and starting businesses … So it’s really extremely important to have a next generation of designs for this age group.” Click here for the full article.

Design critic and columnist for both the International Herald Tribune and The New York Times, Alice Rawsthorn wrote about the notion of “form follows function.” For the article, she spoke with Kara Johnson, a material scientist and co-author of the book I Miss My Pencil. In the story, Kara explains that “people are always ready for new or better or more sophisticated experiences — digital and physical.” For Kara, “the role of the designer is to make them simple and meaningful.”

IDEO sketched out fourteen scenarios to answer one big question: How will we get our news after the current model bottoms out? In these scenarios, we see that information has become even more personalized and hyperlocal—and, paradoxically, more communal, participatory, and global. To download a PDF of the full article, which originally ran in the June issue of San Francisco magazine, click here. To read San Francisco magazine’s story about IDEO’s process and the creation of the “future of news” scenarios, click here.

View the PDF

IDEO’s Ted Howes was part of the final panel at Greener by Design 2009. As part of the “Designing for Energy Efficiency” panel, Ted explained that “In the real world, people don’t want energy efficiency; they don’t think about ROI [return on investment].” “You have to build on what people care about,” he said. To read a Reuters article about the panel, click here.

Every year Miami-based research firm Universum publishes a list of where B-school students most want to work for an exclusive Fortune.com list. This year, IDEO ranks fifteenth on the list. For the full Fortune article, click here.

Mat Hunter will speak on a panel hosted by The Foundation Forum, entitled “The Last Thing We Need Right Now Is Innovation.” Mat will pose the question of whether or not we’re focusing our innovation efforts on the right challenges. The talk will take place on Tuesday, May 19, 6:30 to 8:15 pm GMT at The Arts Club in London.

On May 15th, 2009, Tim Brown will participate in the Talking Design series, chaired by Alice Rawsthorn at the Victoria and Albert Museum, where he will discuss IDEO’s work in redefining industrial design and pioneering concepts of service design. Read more about the event here. Or, follow Tim’s blog about design thinking.

Northwestern University’s Kellogg School of Management will present Tom Kelley with its annual award for distinguished leadership on May 19.

文 Richard Kelly（IDEO亚太区总裁）

增长市场的关键不在于对科技研发主导的产品进行逐步的改善和优化，真正的业务增长来自于对用户的理解：揭示消费者未被满足的、未被提出的需求，然后满足这些需求

In China-based Business Watch, IDEO’s Richard Kelly writes about what happens when China shows the world its design-driven innovation, rather than merely its technology-based R&D innovation. He explains why a human-centered approach to design is so well suited to the Chinese market, where consumers have a rapacious appetite for new experiences and accelerated learning.

Ideas Project interviews Tim Brown about how communications technology has turned consumers into participants who add intrinsic value to products and services. The site highlights big ideas about the future of connected communications, and the connections between those ideas. To read more about consumers as participants, follow Tim’s blog.

May 3, 2009
Jocelyn Wyattt and Doug Solomon will speak at the Council on Foundations annual conference in Atlanta in a session titled "Innovative Approaches to Increase Effectiveness and Social Impact."

Reporter Karen Katz talked with Arna Ionescu, co-leader of the Connected Health, about how design firms are being asked to build “use scenarios.” “A lot of companies,” explained Arna, “are looking into what they can do with the basic 160 character text message, such as reminders or staying in touch.” For more about how to strike a human-focused balance when incorporating technology into health care, read the full story. Arna also talked about IDEO’s work with the National Campaign to Prevent Teen and Unplanned Pregnancy and how the team used mobile, web and analog channels.

The 2009 National Design Awards — the design world’s Oscars — presented Bill Moggridge, a founder of IDEO, with a lifetime achievement award. Sponsored by the Cooper-Hewitt National Design Museum, the awards are now in their tenth year. A New York Times article offers more news about all the award winners, and the Cooper-Hewitt highlights Bill and his work.

Doug Solomon presented his talk, “Innovation and Economic Growth,” at the UN Economic Commission for Africa’s Committee on Development Information Science and Technology conference in Addis Ababa, Ethiopia on April 29, 2009.

At a New York workshop on April 23, IDEO took a hands-on human-centered approach to designing for customer loyalty. Click to read more about setting the stage for loyality or to download a worksheet from the event. Join the discussion on IDEO's “Big Conversations and Small Talk” on Facebook, or follow it on the event blog.

On Fast Company’s blog, Tim Brown will explore what he calls the Age of Involvement, the role of participation in an information society and how it leads to an expanded view of our economy. His first post, written to stimulate a conversation, asks if we can really spend our way out of this downturn and somehow magically create a post-crisis economy that is sustainable. Join the discussion here or read Linda Tischler’s introduction to Tim’s guest blog.

For the BBC’s “World of Business,” Peter Day interviews Tim Brown about creativity and “the difficult craft of thinking.” For more information on Peter Day’s program, click here. (On April 23, the broadcast will be replayed in the UK on Radio 4 at 20.30 UK time, repeated the following Sunday at 21.30 UK time.)

Listen to the podcast here or download an mp3 of the interview here.

For more about Tim’s take on design thinking, read his blog.

A domain co-lead for IDEO’s Connected Health, Arna Ionescu is a panelist at the Health 2.0: User-Generated Healthcare, in Boston. She’ll be on stage between 11 am and 11:30 am EST on Thursday, April 22. To follow the Twitter feed for anything related to Health2.0, click here.

After years of lagging behind architecture, industrial design begins tackling some of the world’s most vexing problems.

View the PDF

What if a doorbell could trigger the connection between scent and memory? How might traditional Chinese craftsmanship be paired with modern audio technology to demonstrate that “Made in China” isn’t always equated with “cheaply produced”? Could one person’s love of a material—specifically, cork—be exaggerated to elicit emotional response in others?

Chronicle Books and IDEO put together a 240-page glossy tome to answer these and other thought-provoking questions about what inspires designers to design. The authors, award-winning IDEO design director Martin Bone and IDEO materials expert Kara Johnson, complement each other’s thinking beautifully, approaching each design brief from the outside in and the inside out, respectively.

In a special report on health care and technology, The Economist interviews IDEO’s CEO Tim Brown for three articles. For an article about what “the rich world’s health-care systems” can learn from India’s entrepreneurs, click here. To read how technology is making health care more portable, precise and personal, click here. To consider how far interactive digital medicine can go, click here. To read Tim’s blog about design thinking, go here.

Reporter Linda Tischler writes about Gary Hustwit’s upcoming film Objectified, which both celebrates industrial design and asks viewers to contemplate the impact of ID. In the film and quoted in the article, IDEO’s Tim Brown, explains, “Most of what we design ends up in the landfill. We have to take that into account.” Other IDEO appearances in the film include David Kelley and Bill Moggridge.

Watch the trailer and read the article here.

To follow Tim’s thinking, read his blog.

The UK’s Design Council recently released the results of the i-team project, a pioneering effort that shows how the public sector can use cutting-edge innovation to create better, more sustainable services. Conceived by Forum for the Future, the i-team project was run as a collaboration with IDEO.

For more information about i-team, click here.

Tim Brown, CEO of IDEO, shows how the techniques and strategies of design belong at every level of business.

In April, David Kelley won the Edison Achievement Award for Innovation from the Thomas Edison Papers at Rutgers University. He received the award for his “pioneering contributions to the design of breakthrough products, services, and experiences for consumers, as well as his development of an innovative culture that has broad impact.” Past recipients include Ted Turner and Martha Stewart. For more about the awards, click here or to an article on Fast Company.

April 3, 2009

At Web 2.0 Expo in San Francisco, Doug Solomon and Gentry Underwood will present “Collaboration at Scale: Why Technology Alone Doesn’t Work.”

Fast Company’s Alissa Walker reports on Roshi Givechi’s approach to inspiring people to alter their behavior.

Read the article, click here.

March 28, 2009

At the World Financial Center in Pudong, John Rehm will ask, "Is there truth in the saying that constraint is the mother of creativity and innovation?" His talk will illustrate through two case studies how constraints brought about business results and life-changing impact. For more information about Spark09, click here.

Reporter Ken Shulman talks with Tim Brown about how industrial design can tackle some of the world’s most vexing problems. Specifically, Tim talks about how to pair design firms with nonprofit agencies. “It’s the aid piece of the equation that’s the problem,” Tim explains, “...somehow we need to generate an engagement that builds the economy and sustains wealth.”

Read the article here.

To learn more about Tim’s take on design thinking, read his blog.

April 2, 2009
IDEO’s Ryan Jacoby joins a PSFK panel discussion on how sustainable, economic, and social conscience are driving the design of new products and services.
For more information about the event, click here.
Watch a video of the event here.

March 25, 2009
Join what The Observer called “the Davos of social entrepreneurship”—the Skoll World Forum, held in Oxford, England. At the event, nearly 800 delegates from more than 60 countries come together to consider some of the world's most pressing social issues. IDEO’s Jocelyn Wyatt will discussing designing partnerships.
For more on the event, click here.

March 18-20, 2009
CEOs for Cities and the University of California San Diego are hosting a strategy session titled “The Upside of Down.” As part of the event, GOOD magazine is leading a design challenge in which three top designers, including IDEO’s Valerie Casey, will present their solutions to three big civic challenges.
To read more about IDEO’s contribution, click here; for more on the event, go here.

As a part of IDEO, Toy Lab believes that design needs to stem from real people, real needs, and real desires. Because of this, the team constantly talks to kids and parents, keeping their eyes open for what’s new and important in the lives of families. Recently, Toy Lab couldn’t help but notice a new phenomenon in play: the iPhone. The crew found it compelling that adults weren’t the only ones loving this new toy. So, we've embarked on a series of experiments. Our latest is Balloonimals, an iPhone app designed to engage the whole family. Blow into the microphone on your iPhone, and watch balloon animals spring to life.

March 17, 2009
The Society of Professional Journalists tapped 15 distinguished panelists to meet with the public for “A Conversation About the Chronicle.” The forum included IDEO’s Owen Rogers and offers a window into other conversations happening across the country.
Click here to watch a video of the event.

March 15, 2009
At SXSW, IDEO’s Tim Brown joins a panel discussion with design experts about our relationship with the objects that surround us. The panel follows the premiere of Objectified, a film by Gary Hustwit examining the role of industrial design in culture.
For more about the event, click here.
To learn about Objectified, go here.

March 12-13, 2009
IDEO’s Valerie Casey participates in the Glass House conversation “Breaking the Rules,” moderated by Jeff Gordinier, editor-at-large, Details magazine. The discussion examines what the phrase “breaking the rules” means in this day and age. The panel considers how radical innovation and enterprise might create a new pathway forward and how innovation and enterprise only occur when and where people are free to break the rules.

Fast Company Ranks IDEO Among Top 10 Most Innovative Companies

View the PDF

IDEO wins Germany’s “Prize of Prizes” by capturing a gold and silver from the German Design Council.

From the Great Depression to the dotcom implode and 9/11 attacks, U.S. News & World Report considers how some of the most innovative ideas have emerged during times of economic duress. Included in the timeline is the Apple computer mouse, designed by DKD (David Kelley Design, which led to IDEO).

Read the article here.

For IDEO’s own list of key moments, click here.

IDEO’s Tim Brown blogs on two worldviews: that of TED and that of Davos. For more on Tim's take and what inspired him at each event, visit his blog, Design Thinking.

To watch Tim talk about the powerful relationship between creative thinking and play at the 2008 Serious Play conference on TED Talks, click here.

February 11-12, 2009
At Design Next—Inspiring Transformation, Jocelyn Wyatt will speak during a session on the Growth of Design, and Sandy Speicher will talk at the next session about Design Innovation.
For more information about the design summit, click here.
To learn more about IDEO’s work in the realm of social impact, click here.

IDEO’s Valerie Casey is a featured speaker at “Social Design: Design + Community + Social Impact” in Tokyo, hosted by the Japan Industrial Design Promotion Organization. There will be live blogging from the event.

February 6, 2009
IDEO’s Ame Elliott helps tackle the issue of global warming policy through the Savannah College of Art and Design’s teach-in. Events include workshops, demonstrations, and discussions on environmental issues and climate change.
Click here for more information about the event.

Fast Company’s Linda Tischler writes about David Kelley, his life and work, and his desire to “make some hay” in the world through innovation.

View the PDF

IDEO’s Valerie Casey, founder of the Designers Accord, is set to speak at the State of Green Business Forum, where GreenBiz reporters and industry execs will tackle the question, How are U.S. businesses doing in their effort to be greener and more environmentally responsible? Hear from leading companies and thought leaders on the key issues affecting corporate environmental strategy during this time of political transition and economic turmoil.

IDEO’s Tim Brown visits BusinessWeek to answer five reader questions, from how to implement design thinking to the growth of China. Tim talks about how business leaders can come up with new and better choices that result in tangible results.

To watch the full video on BusinessWeek.com, click here.

Alice Rawsthorn led a debate about design at the World Economic Forum in Davos, Switzerland. She challenged some of the world’s top designers, including IDEO’s Tim Brown, to define “good design.”

Read the blog post here.

Design makes the agenda at the World Economic Forum in Davos, Switzerland. Writer and critic Alice Rawsthorn leads two debates about design. IDEO’s Tim Brown joins both panels: “What is Good Design?” and “Design for Good.”

For more on Davos, track the Design Week blog.

To read Tim’s thoughts on design thinking, click here.

Tim Brown, IDEO's CEO, distills the lessons of his career with McKinsey’s Lenny Mendonca and Stanford professor Hayagreeva Rao.

View the PDF

This deep-dive exploration re-envisions an interface with an eye toward integrating new display and input technologies. For this two-week open collaboration, BugLabs and IDEO will conceptualize and create new interface paradigms, directions, and industrial design/housing-modification solutions.

Join the group brainstorm here.

Fujitsu Siemens Computers won the 2009 iF product design award for the ESPRIMO Mobile series professional notebooks, as well as for the ESPRIMO MA, a tablet PC design specifically for the health care sector.

This spring Gary Hustwit, of Helvetica acclaim, will premier Objectified, a documentary film that focuses on the great design of everyday objects and the people who create them. Gizmodo is promoting a trailer for the film here.

Toy Lab has just the thing for you: the Party Whistle! Try it out on New Year's or your next birthday bash. The Party Whistle is the Toy Lab’s first foray into fun, playful iPhone apps, and the group shares the experiment with IDEO Labs readers. The app costs just 99 cents at the iTunes or App store.

Learn more about it here.

Gizmodo’s editorial director Brian Lam gives Kara Johnson the final word on tomorrow’s gadget materials. Kara explains that unpainted plastic is the future, and that we need to move beyond injection molding and look at sheet processes for 2D layers.

Read the article here.

December 17, 2008
IDEO’s Bill Moggridge talks at ITRI about how it used to be normal to develop a new service with the help of a training program for the staff. But digital technology and the Internet have changed the way we interact with everything and everybody. Now, services are an opportunity for design and design thinking, as well as training. Bill will give an overview of how this has happened and propose a service design process. He’ll illustrate his talk with examples, including the i.mode mobile phone service from Japan, the Amtrak Acela train service, and an online bank from the USA, and a car sharing service from Italy.

IDEO's Paul Bennett writes about his theory on why heaven might not be that far from YouTube on C&binet, a network that links the international creative and commercial communities.

Read the blog post here.

Journalist Burt Helm writes about PNC's ‘Virtual Wallet,’ an account offering designed by IDEO to pull in the next generation of banking customers as they start to shop for home loans and brokerage accounts while dealing with their above-average balances. IDEO's research turned up two things that fed into the strategic plan: twentysomethings consider bank sites clunky, and they typically don't know how to manage their money.

Read the article here.

Project Form, a collaborative effort between California College of the Arts (CCA) and IDEO to develop CCA’s next strategic plan, is completely transparent in process and findings through this lively blog. Watch the process unfold through brainstorming sessions at IDEO and online debates.

Join the discussion here.

Ford came to IDEO for an architecture blueprint that would map out the interaction experience of the company’s hybrid drivers. IDEO conducted extensive user research, studying some three dozen drivers’ habits and incorporating new-found information into a design brief. “Our big finding was that drivers interested in fuel efficiency were playing a game. They want a high score,” says Steve Bishop, IDEO’s global lead of sustainability.

Read the article here.

IDEO's Diego Rodriguez reviews What Matters, a collection of photographs and essays about the issues of our time.

Read the article here.

IDEO's receives Red Dot Award for work with Yello Sparzähler.

Fast Company puts Fred Dust + IDEO’s Eyes Open series on its list of Best Business Books of 2008. The theme running through Fast Company’s picks this year is that new ideas are the lifeblood of business, and the process of finding and sharing new ideas is essential to success. The Eyes Open books are technically travel guides; however, as the editors point out they’re really exercises in opening your mind to new experiences and ideas. As the editors explain, “Flip through their beautiful, distinctive color photographs and you’ll not only see these cities in a new way, but you’ll realize that there’s a different way of viewing the world around you.”

Read the article here.

Just in time for the holidays, Scientific American has put together its 2008 Gadget Guide of eleven socially responsible inventions to save the world. IDEO's Aquaduct, a pedal-powered bicycle designed to transport, filter, and store water in the developing world, made the list.

Read the article here.

Swissnex San Francisco plays host to the Design Preis Schweiz (Swiss Design Award) exhibit on its premiere stop in North America. The Design Preis Schweiz exhibit, open until December 19, 2008, showcases award-winning and nominated projects from this bi-annual event for Switzerland’s design industry. IDEO’s Bill Moggridge will be moderating opening night, November 20, from 6:30 to 10 p.m. at Swissnex San Francisco.

Reporter Alice Rawsthorn explains that designers will increasingly be called on to help recession-struck companies find ways to cut costs without impeding efficiency. Designers will also need to identify the entrepreneurial opportunities presented by the recession. In one example, Rawsthorn points to the “Virtual Wallet,” an online banking service developed for the young, tech-savvy customers of the American bank PNC. For more information about the Virtual Wallet, click here.

Read the article here.

Fortune has a round-up of the next generation of management experts who are changing the way business gets done. Among the group is IDEO's Valerie Casey, who founded the Designers Accord, a global coalition of designers, educators, researchers, engineers, and corporate leaders, working together to create positive environmental and social impact. More than 100,000 people and organizations, including Johnson & Johnson Consumer Products and Adobe, have signed on.

Read the article here.

Over the past 18 months, IDEO has explored ways to collaborate at scale through a project called Knowledge Sharing. IDEO has run dozens of experiments in offices around the globe, testing such things as multitouch displays and always-on videoconferencing to blogs, wikis, and other social networking tools. At the Vancouver User Experience Group, Gentry will share some of the lessons learned. For more information about the November 18 event, visit Thought Farmer. Or visit the Facebook page.

November 12, 2008
Stanford University’s Entrepreneurial Thought Leaders Seminar is a weekly speaker series that brings innovation leaders from the fields of business, finance, technology, education, and philanthropy, to share their insights with entrepreneurs from all over the world. Join IDEO's Tom Kelley for his presentation “Young at Heart: How to Be an Innovator for Life.” For more information or to watch the Stanford Entrepreneurship Network presentation videos, click here.

Phred Dvorak reports on how New York's Memorial Sloan-Kettering Cancer Center tapped IDEO to help make the chemotherapy process easier on patients. The hospital enlisted designers “to look at problems differently,” said Wendy Perchick, head of strategic planning and innovation, in the article. IDEO’s process “was the first time for us to see [chemotherapy] through patients’ eyes,” she added.

View the PDF.

McKinsey’s Lenny Mendonca and Stanford professor Hayagreeva Rao speak with Tim Brown about his perspective on innovation at IDEO and at other organizations. In the article, he focuses on the role of leadership in stimulating creativity, the barriers that sometimes inhibit it, and the incentives that really help to generate new ideas. He also discusses opportunities to innovate in public services and the promise of user-generated online content.

Read the article here.

At the Serious Play conference, IDEO’s Tim Brown talks about the powerful relationship between creative thinking and play. He reminds us to “forget the adult behaviors that get in the way of ideas.” As FingerBlasters litter the stage, let Tim rekindle your playtime spirit and inspire innovation. Watch the talk on TED.

November 7, 2008
IDEO's Jocelyn Wyatt will speak at “A Better World by Design,” a conference organized by Brown University and the Rhode Island School of Design. The confab asks what are designers doing to address the critical issues facing today’s world? For more information about the event, click here.

Bruce Nussbaum blogs about why a deep recession can be a great opportunity for innovation. With a nod to IDEO’s Tim Brown, Nussbaum suggest we’ll see big changes in consumer behavior, pointing to a potential shift from spending to saving through such initiatives as Bank of America’s Keep the Change.

Read the article here.

MAKE magazine highlights the Global Chain Reaction fun, with editors spotting their publication’s cameo in IDEO’s 20-minute, three-continent video vignette. To watch the full clip of the Rube Goldberg contraption, visit IDEO Labs.

Read the article here.

Tagged under “ambition,” Gizmodo marvels at IDEO Labs’ Global Chain Reaction. Blogger Adam Frucci writes, “Sure, we’ve seen a number of fun Rube Goldberg devices in our day, but none with the scale and ambition of this one made by IDEO.” For the video of the contraption, visit IDEO Labs.

Read the article here.

Entrepreneur Tomohisha Miyauchi asks IDEO's Bill Moggridge about being a successful international business player in a competitive environment. Follow Miyauchi's journey through Star Alliance and CNBC.

Read the article here.

Ford’s SmartGauge with EcoGuide gives hybrid owners a more-connected, fuel-efficient driving experience by coaching them on how to optimize performance of the 2010 Ford Fusion and Mercury Milan hybrids. IDEO and Smart Design collaborated with Ford on the project, and brainstorming sessions with the IDEO team led to more than 100 ideas about information to display.

Read the article here.

IDEO was honored with three Spark! Awards: a silver award for "The Protons," and bronze awards for both "Sustainable Living Coffin" and the My Book II for Western Digital. "The Protons" and "Sustainable Living Coffin" are from a series of concepts called Designs On—. Visit the Designs On— website here.
Read more about the 2008 Spark! Award winners here.

James Moed, a Business Factors strategist at IDEO in London, explains how successful organizations navigate a downtown. Seeing a recession as an opportunity can lead to smart new initiatives.

Read the article here.

Ideas are a dime a dozen, while getting new services to market is a rare commodity. IDEO's Mark Jones and Fran Samalionis explain their strategies for execution.

Read the article here.

Increasingly, consumers see the mobile phone as a key part of their daily entertainment. IDEO’s Duane Bray talks about how to deliver great media and entertainment experiences on the hand-held device. Click here for more information about the event.

IDEO partner and practice lead Fred Dust will be kicking off the Community Design Center of Pittsburgh’s 2008/2009 Design Excellence Lecture Series. Fred's presentation, “Tales of the City: New Public Collaborations,” focuses on how the practice of small “d” design and radical collaboration with clients and consumers allows for new methods for public process and some surprising new solutions to thinking about a city.

In Jocelyn Wyatt’s blog entry from Social Capital Markets 2008, she writes about her pleasant surprise in hearing speakers respond to the need for systems, as well as products, to be designed.

Read the article here.

In the October issue of the Harvard Business Review, Diego Rodriguez, a partner at IDEO, talks about dealing with the “lone inventor myth.” In the article "Creativity and the Role of the Leader," Diego asks readers to consider the examples of InnoCentive, Mozilla, and Wikipedia. “All are contexts that bring in lots of contributors," he explains. "And the fundamental structure of such networked organizations is not centralized and top-down." For more on Diego's thinking and to access the full article, click here.

October 21, 2008
Join IDEO's Valerie Casey at DesignPhiladelphia's conference, Creating the Conditions for Change. The event is part of National Design Week, October 16–22.

October 23–24, 2008
IDEO will be joining a long list of global industry leaders and MIT faculty at MIT's conference on systems thinking, to be held October 23–24 on the school's campus. The event tackles some of the issues around using a systems approach to solving complex problems, such as sustainability and the environment, product design and technology strategy.