Blogs / Posted: September 2008
Design Thinking
Design thinking is an approach that uses the designer’s sensibility and methods for problem solving to meet people’s needs in a technologically feasible and commercially viable way. In other words, design thinking is human-centered innovation.
CEO Tim Brown is using his blog to share ideas about design thinking, a discipline that melds the sensibility and methods of a designer to people’s real-world needs. Tim plans to roll key discussion points into a book.
