June 1, 2008
‘Design Thinking’
Harvard Business Review
By Tim Brown
Thinking like a designer can transform the way you develop products, services, processes—and even strategy.
August 27, 2007
“Play It Again, Nokia. For the 3rd Time.”
The New York Times
IDEO's human factors and interaction design work on the Nokia N-Gage multiplayer gaming service is highlighted in this New York Times Technology feature.
June 1, 2007
“Question Everything”
HOW Magazine
A friendly Q&A with HOW magazine and IDEO’s Jane Fulton Suri, author of Thoughtless Acts, reveals Suri’s 10 techniques for observation and what qualities make each of us a designer by nature.
February 1, 2007
“Geared to Grow”
Hemispheres Magazine
Can a new bicycle design engage lapsed riders and turn an entire industry around? "Geared to Grow" looks at how IDEO and Shimano inspired and prepared the waning cycling industry for growth with the fun-loving Coasting strategy.
November 1, 2006
“IDEO’s Urban Pre-Planning”
Metropolis Magazine
"IDEO is messing with the DNA of the planning process. They're changing it from a concrete process of infrastructure and building to an imagined one of narrative and identity; they're exchanging the idea of a place for place itself."
September 24, 2006
‘The Deans of Design”
U.S. News & World Report
From "The Deans of Design": "They still do excellent product designs, but IDEO also helps companies to work through the complex issues of innovation, particularly the front end where ideas are generated, gathered, and turned into product and service concepts."
January 1, 2004
“The Power of Design”
BusinessWeek
"IDEO redefined good design by creating experiences, not just products. Now it's changing the way companies innovate."