About
Roshi is a Design Director and Associate Partner at IDEO. As such, she works toward deeper engagement with clients and other stakeholders through all forms of storytelling. Through communication, interaction, and new media design, Roshi explores and defines how people interact with objects, space, services, and one another.
She has taught cross-disciplinary design at the California College of the Arts, designed websites at Microsoft and MSNBC, spoken at conferences, and coached IDEO workshop clients on ways to innovate. Roshi was profiled in I.D. Magazine’s January 2009 list of 40 leading design innovators.
Speaking Highlights
November 2010, “Designing the Essential Story: An Exploration on Making the Complex Meaningful,” AIGA Design Camp, Nisswa, MN
July 2009, “Celebrating Culture in Design Competition judge,”
AIGA XCD, New York, NY
March 2009, “Good (In)tensions,”
AIGA San Diego Y Design Conference, San Diego, CA
October 2008, “Interlude: The Shift from Between to Within,”
NOKIA Games Summit, Rome, Italy
February 2008, “Visual Artifacts to Build Connections,”
VizThink 08, San Francisco, CA
July 2005, AIGA/LA Collaboration Series 3, Los Angeles, CA
July 2002, “Positive Space,”
Third International Conference on Design and Emotion, Loughborough University, Leicestershire, UK
Speaking Topics
Storytelling
Published Work
December 2007, "The Saving Grace," Innovation Magazine 2007 Yearbook of Design Excellence
September 2007, "IDEO Interview," GOOD Magazine
September 2006, "Impact: Inspiring Graphic Design through Human Behaviors," Design Studies: Theory and Research in Graphic Design, Princeton Architectural Press
March 2006, "Going Off the Beaten Path for New Design Ideas," The New York Times
March 2006, "IDEO’s Urban Pre-Planning," Metropolis Magazine