About

Lynda Deakin, a Partner at IDEO, is the director and cofounder of IDEO’s Food & Beverage practice and coleads the Consumer Experience Design practice. In these roles, Lynda helps companies and organizations solve their toughest design problems.

Drawing on her passion for understanding both corporate and consumer needs, she advises clients on strategic business and organizational decisions — and envisions the offers that will bring ideas to market. Food & Beverage at IDEO considers people’s unmet needs, desires, and aspirations in tackling diverse design and innovation challenges, from developing the next $100 million product platform to devising weight-management strategies for consumers.

Using brand as a pillar to support the user experience, Lynda creatively directs projects that enable companies to express their vision and realize their goals. She has worked with companies such as Boston Market, Campbell’s, ConAgra, Procter & Gamble, and Wrigley.